Promoters of Mamba Energy Drink Targets Local Production

Raheem Akingbolu

A new energy drink, Mamba, has officially been launched into the Nigerian energy drinks market, with the promise that the manufacturers would soon commence local production. The launch comes about two years after the premium energy drink brand was first introduced to the Nigerian consumers.

Speaking at the media unveiling in Lagos, the chairman of Mamba Drinks Limited, Mr. Ayo Ojuroye, stated that one of the aspirations of the company for its newly-launched energy drink, Mamba Energy Drink, is to begin to produce the energy drink in Nigeria, very soon.

Ojuroye, explained that though the idea of the drink was conceived about four years ago, the company wanted to ensure it deliver quality drinks to the Nigerian consumers; hence its decision to wait that long before making its debut into the nation’s market.

While expressing the company’s commitment to the nation’s business environment, Ojuroye stated that the product was being introduced to fill in some noticeable gaps in the market and, at the same time, create a pan-African brand that can effectively compete with the top foreign brands, in that category. Also speaking at the event, the company’s General Manager, Mrs. Titilola Adedeji, stated that one of the uniqueness of the new product is that, while other energy drinks brands in the market are manufactured with bias for foreign consumers, the new product is specially designed for the Nigerian consumers.

She added that the new drink has been produced with reduced caffeine and taurine content, with increased Vitamin B, to make it healthier for consumption.

Speaking further, Adedeji stressed that the energy drink is a high-quality product that leaves a lasting impression on consumer’s palate because of its unique and distinctive taste. She added that Mamba connects with the key emotion points of consumers as it connotes power, elegance, formality, strength and authority.