FMN Ascribes Business Growth to Distributors

Jonathan Eze

Flour Mills Nigeria (Plc) has rewarded its key customers noting that 80 per cent of its growth performance was driven by its key distributors. The Group Managing Director, Paul Miyonmide Gbededo, disclosed this to THISDAY on the sidelines of the 2017/18 FMN customers’ forum and awards night in Lagos where the company’s key customers and distributors were rewarded with valuable gifts. He explained that the customers and distributors have distinguished themselves in the distribution of the company’s food products range nationwide by making sure that its products are a house hold name in Nigeria.

Also, the Head of Sales, Business-to-Business (B2B) of the company, Paul Udochi, also alluded to this. He said, “We are a major player in the food sector and agro-allied section in the country with a broad product portfolio and a robust pan Nigerian distribution network where we have grown into a truly diversified food and agro-allied group.

“But the key distributors have continued to drive our business significantly in the country. At FMN, we have been able to identify the fact that our key distributors are actually our major drivers in this business.

“Eighty per cent of our business is actually driven by our key distributors. So, they matter so much to us, and it is important to us to know who they are, where they are, what they do. Interestingly, we are number one in the market,” he added. Udochi added that FMN had set-aside about 17 medium size trucks to be given to about 17 customers in different category in order to support them in their logistics distribution network and enhance their business.

He said the winners of the give-away vehicles had contributed immensely to the company’s revenue, adding that FMN was extremely grateful for their contribution in driving the growth and development of the group.