Wema Bank Launches ‘Enovate’
Wema Bank Plc has launched a new blog called ‘enovate’, offering stories about innovation, with staff and customers as main contributors.
The bank explained that the aim of the blog was to encourage discussions on innovation and the use of technology to make the lives of the Bank’s customers better and improve the society.
“We’re branding Wema Bank as an integral part of the lives of our customers and stakeholders,” a statement quoted the Head of the editorial team at the bank’s Brand and Marketing Communications department, Abiodun Aderibigbe to have said.
“There are local innovations that are constantly solving local problems and making lives better. We want to be sure that our customers are aware of such. We also want to encourage discussions about innovation, beyond just techled innovation.
“There is a misconception that if it is not tech-led, it is not innovation. True innovation is about doing something new, improving existing processes, products and services. Innovation can be a new technology, but it can also be just a new idea,” Aderibigbe added.
Also commenting, the Head of Brand and Marketing Communications at Wema Bank Funmilayo Falola noted that conversations about innovation are already ongoing.
“We want to be part of that conversation. We also to start conversations about innovation as it affects our stakeholders and the public. We started the conversation about branchless banking and launched ALAT.
“With ALAT, we have been able to redefine simplicity and reliability in banking. We intend to do more in our core. However, every conversation on innovation that may affect our customers in anyway, we intend to be part of it. Remember, we asked to be part of their lifestyle,” Falola said.
According to the bank, content for enovate will be generated internally.
However, customers with story ideas and firsthand information about innovative ideas being put to use in their locality will also be encouraged to contribute, it added, saying new content would be published at least once a week and pushed out on Wema Bank’s social media platforms.