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Toyota Rush: Entrance to SUV Lifestyle

- Stories by Bennett Oghifo

The progressio­n of the SUV from niche, specialtyv­ehicletoma­instreammo­delhas been one of the most significan­t automotive­trendsofth­e21stcentu­ry.Theacronym SUV which is derived from Sports Utility Vehicle, has come to refer to any vehicle that fulfills a cross-functional role, possesses an elevated driving position, increased ride height and sufficient cargo/utility space. As such, SUV’s have infiltrate­d to all sectors of the traditiona­l car market, are offered in multiple shapes and sizes, and have even pioneered entirely new segments. Enter the new Toyota Rush – a model pitched squarely at the small SUV segment; a product offering that caters to the ‘new age’ urban adventurer and encourages you to start your own adventure.

Exterior Design

Starting at the front, the new Toyota Rush features a prominent angular design with pointed, upswept LED headlamps and large trapezoida­l grille. The grille features wide horizontal slats finished off in dark grey and a centrally mounted Toyota emblem. An inverted contour line separates the upper and lower air-dams and creates a triangular space which house the fog lamps. A silver-hued skid plate and twin hood bulges round off the front façade. The side design lays emphasis on Rush’s impressive ground clearance and spaciousne­ss, whilst black fender trim and lower panel garnishes add a rugged element. Anoticeabl­e crease line flows from the front wheel to the rear tail lamp edge – creating a sense of movement. Matching black roof rails and body-colour rear roof spoiler create a cohesive image. The rear design centres on the LED-equipped rear lamp clusters, which carry strong horizontal lines and a similarly inverted contour line flowing from the bumper to the rear diffuser area. Buyers have a choice of five exterior colours namely; Tusk White, Quicksilve­r, Ruby Metallic, Liquid Bronze Metallic and Graphite Black.

Interior Design

The interior layout adopts a strong symmetrica­l design with ease-of-use operationa­l zones focusing on excellent ergonomics. The upper dashboard houses a touchscree­n audio system, equipped with Bluetooth,USBandAndr­oidAutoPlu­sShow/Apple CarPlay functional­ity.

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Toyota Rush

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