THISDAY

BOOMPLAY MUSIC’S LANDMARK ON GOOGLE PLAY STORE

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As a further testament to its leadership and popular acceptance as the foremost music content distributi­on platform, Boomplay Music, Africa’s fastest growing music streaming and download platform has recorded a milestone 10 million installati­ons off Google Play store.

Rising from a modest number of installs when it launched in Google Play store in 2016, the platform rose to a million installati­ons in January 2017 and by November of the same year, it had risen to five million. Its fast-growing streak of installati­ons doubled in June 2018 to 10 million installati­ons, making its total user-base 29 million. Boomplay Music is now tipped to reach the 40 million total user-base by December this year, confirming the streaming service as Africa’s fastest rising music service.

The platform parades content from multiple genres such as Afrobeat, Fuji, Hip-Hop, Afropop, Rap, Reggae and Gospel, among others. Some of the biggest names on the platforms include Davido, Fela Kuti, Wizkid, Sinach, Tiwa Savage, Nathaniel Bassey, Abass Akande Obesere, M.I. Abaga, King Sunny Ade, Phyno, Osita Osadebe, Simi, Small Doctor, Diamond Platnumz, Vanessa Mdee, Chris Brown, Flavor, Cardi B, among others.

To celebrate their new milestone, Boomplay announced a partnershi­p with some celebritie­s who are ardent users of the app to run a giveaway tagged #BoomTop10P­laylist in the coming week. The giveaway will see 100 Boomplay users across Nigeria, Ghana, Tanzania and Kenya walking away with prizes like Smart Tvs, TECNO Spark 2, Oraimo Headsets, BoomBuddy Essentials and more.

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