The Luxury Expands Brand Partnership
The Luxury Network has had a flying start to its second year in Nigeria, a statement has said. According to the statement, until now, focus was on building strategic alliances with key luxury brands in Nigeria, and a number of exclusive collaborations were initiated and rolled out, such as a special Harrods shopping concierge service launched last Christmas at The Wheatbaker Hotel in Lagos.
“In this second year, the focus of The Luxury Network Nigeria is on expanding their membership base.
“In the past seven weeks, big players such as leading luxury wine and spirits company, Moet Hennessy; luxury real estate developers’ company, The Belmonte; leading luxury fragrance, skincare, cosmetics and lifestyle company, Montaigne Place; International luxury wedding and events company, Privè Luxury Events and the much-anticipated Wells Carlton Hotel in Abuja are some of the latest luxury brands to join the Network,” the statement added.
In anticipation of a surge in membership over the coming months, The Luxury Network Nigeria, an invitation-only business club recently announced its first B2B meeting; a business development roundtable, to be held on September 13, 2018, in Lagos. The event had been designed to inspire and support new strategic alliances and partnership opportunities between brands in the luxury industry.
The core objective of the Network is to ‘create unique partnerships’ by finding synergies and identifying crosssector business opportunities between member brands. The upcoming event is to serve as a unique forum for brands and service providers inside the luxury space in Nigeria, to connect and engage with one another, identify affinity marketing opportunities and form new business alliances.
The Director of Strategic Partnerships and PR guru for The Luxury Network Nigeria, Bukky Karibi-Whyte, confirms “The Luxury Network is poised and ready to initiate conversations and create truly unique collaborat ions, that will drive a new luxury narrative and put our member brands at the forefront of the new conversation on luxury in Nigeria.”