Facebook Supports Creative Talent

For the third year running, Facebook recently sponsored the annual Facebook Challenge as part of the Student Category at the Lo erie Awards 2018. The award recogn is es, rewards, inspire sand foster s creative excellence in the advertising and brand communication industry. During Lo eries Creative Week, Facebook and Instagram would also host a series of workshops, hackathons and activations for the creative community – including advertising students – and a special event for women in marketing. For this year’ s student challenge, Facebook partnered with the International Federation of Red Cross to provide a creative brief on helping to tackle the cholera crisis on the continent. Students from across Middle East and Africa were challenged to create an i mp actful mobile-first campaign for Facebook and Ins tag ram that educate sat-risk communities around preventing the spread of the disease.

Facebook’ s Creative Shop team also provided ongoing support to students entering the category, tutoring and mentoring them in understanding how to create‘ thumb-stopping’ mobile content that grabbed the users eye. As part of the competition, the winning team was crowned ‘the Facebook Challenge Winners of 2018’ and also provided with an all-expense paid trip to Loeries CreativeWeek to collect their coveted award, at an exclusive ceremony that took place last week.

“Digital plays a huge part in all of our lives, and to make the most of it, creative agencies across Africa need to continue to tap into creative talents that understand building for the digital age, and the needs of the next billion users coming online,” Regional Director at Facebook Africa, Nunu Ntshingila said.

“Our partnership with The Lo eries for the third year running, reinforce s our commitment in nurturing young, creative and diverse talent, who are passionate about creating powerful mobile-first campaigns that resonate with users.”