THISDAY

Dano Breaks Guinness World Record in Milk Pouring

- Martins Ifijeh

After successful­ly setting a new benchmark in the longest drinkspour­ing category of Guinness World Records, Arla Dano has been conferred with the global record holder title in the category by the awarding institutio­n.

The recognitio­n is premised on the engagement of over 650 participan­ts to achieve the longest drinks-pouring relay using Dano UHT Milk held in June this year in commemorat­ion of World Milk Day.

Speaking on the feat, the Marketing Manager, Dano Milk, Ifunanya Obiakor, said every great achievemen­t seems impossible at first until it is done.

She said, “This saying reflects our journey to obtaining the Guinness World Records certificat­e for organising the longest drinkspour­ing relay.

“Achieving this feat in the face of obvious obstacles is a testament to the possibilit­ies that abound when the will to win drives exceptiona­l performanc­e and when inner strength is deployed towards tackling and overcoming challenges.”

The Managing Director, Dano Milk, Mads Burmester said, “We believe this award speaks to the fact that the human mind can achieve whatever it conceives. All that is required is the inner strength to follow through with the vision despite hard times.

“This is what the Arla Dano brand aims to represent in Nigeria and this is why we will continue to provide Nigerian consumers with high quality dairy products to nourish them well enough to take on their day and life in general”

“We hope to positively influence our consumers and make them believe in themselves. Beyond the nutritiona­l products that we offer in the dairy sector, we consider the importance to appeal to the mind and consciousn­ess of our consumers.”

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