Oracle Invest N300million to Boost Business Expansion

One of the leading experiential marketing company in subSaharan Africa, Oracle Experience, has made a N300 million investments in human capacity development to deepen its growth in the market.

Other areas the agency has made investment in are regional operation upgrade, new technovation drive and the establishment of a Consumers Engagement Centre (CEC), which is an intelligence gathering and sharing Portal unit. In a statement, the company said it also invested part of the N300 million on mobile solution technology, lights, effects, among others.

According to the agency, the investment in mobile solutions using geo tagging system would make Nigeria operations becomes easy to monitor real-time.

“This technology helps agency put forward its transparency pledge of openness and partnership. With the set up base stations, Nigeria becomes a little village when we are on the field operations and monitored in partnership with the client.”

On the nimbleness of the technology, Chief Executive Officer of the agency, Dr. Felix King, said the application would help to authenticate its field operations.

“With the system, we are able to verify field activities from our base station in Lagos.” He further said “the mobile solutions will help client increase field productivity and speed to market. With the system , it is easy for our client to measure productivity, POP compliance and shelf health, standardisation, enforce adherence , yet flexible . the technology enables field force to capture data at source and field force activities visible in real-time.

“With seven regional operations, we have now increased regional operations to 12 functional local area operations.