Prudential Zenith Life Extends Bank Sales Operations
Prudential Zenith Life Insurance Plc has announced the expansion of its sales operations to more branches of Zenith Bank Plc. The insurance firm had entered into an exclusive partnership with Zenith Bank Plc for the sale of life insurance in select branches of the bank in Lagos from May 1, 2018.
However, the company said in a statement yesterday that it will be expanding its sales operations into an additional 68 branches of Zenith Bank in Lagos and 40 branches in Abuja. This brings the total number of Zenith Bank branches where customers can sign up for Prudential Zenith Life’s insurance products to over 170.
According to the company, it is committed to providing Nigerians with an array of affordable insurance products designed to meet their protection and savings needs.
Following the launch of Prudential Zenith’s bancassurance business on 21 May, the firm has recently a suite of new life insurance products. The new products include My Savings Plan and My Family Protection Plan.
According to the company, My Savings Plan is designed to help customers meet their long-term savings needs and My Family Protection Plan provides peace of mind to customers and their loved ones by paying a lump sum on the death of the policyholder.
The new product launches are the latest development following the entry into Nigeria of Prudential Plc, one of the oldest and most capitalised life insurance companies in the world.
Prudential Zenith said it aimed to redefine the Nigerian insurance sector by providing a range of affordable life insurance products that are designed to meet the protection and savings needs of Nigerian consumers – and the new products are the first step in enabling Prudential Zenith to become a one stop shop for all your insurance solutions.
Prudential Plc, one of the oldest and most strongly capitalised life insurance companies in the world, last year acquired a majority stake in Zenith Life Assurance, to form, Prudential Zenith Life.
Alongside its entry into Nigeria, Prudential also formed an exclusive Bancassurance partnership with Zenith Bank in Nigeria and Ghana.
The vision of the company is touching lives, providing access to life insurance for everyone, while its mission is “the face of insurance, giving you peace of mind and helping you plan for a better brighter future.”
Its core values are: prudence, security, integrity, empathy and initiative.
Prudential Zenith underwrites with the support of strong and viable reinsurance companies and brokers to ensure its risk management is always optimal. It also consults with reinsurance companies and brokers on technical issues/alliance.