THISDAY

Spectranet Restates Commitment to Customer Service

- Emma Okonji

Spectranet, one of the Internet Service Providers (ISPs) in the country, has reiterated its commitment to deepen customer service and ensure that customers get high speed internet connectivi­ty and still have value for their money spent on internet service delivery. The Chief Executive Officer of Spectranet, Mr. Ajay Awasthi, told journalist­s at a recent media briefing in Lagos, that Spectranet would remain committed to customer service in order to boost their experience in today’s technology world.

According to him, definition of customer service extends beyond addressing customers’ complaints. “As a responsive organisati­on, we try to meet customer’s demands, and that is basic, being the fundamenta­l level of customer service.

“We regard customer engagement as a journey, thus we started working on what we refer to as improving the Customer Service Quotient (CSQ) of the organisati­on.

“CSQ simply means how responsive and sensitive an organisati­on is towards the customer. It is not restricted to the customer service department only. It is about engaging with the customers and raising their values. CSQ should be a cultural issue.

“If the culture is not properly communicat­ed from the front desk to various department­s of the organisati­on, we will never succeed. A serious-minded organisati­on yearns to offer the best in terms of customer service, and this is the thrust of our journey as a company towards customers,” he explained.

He further said Spectranet had created channels for customers to express themselves.

“The world is in a digital era. In this era, we felt it was imperative to revamp our website.

“We changed the look of our website to make the customer express himself/herself freely, purchase and get solutions without stress,” Awasthi said.

Speaking on the company’s initiative on new customer services, Awasthi said the introducti­on of Spectranet express service outlets was hinged on the importance of customer engagement.

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