THISDAY

CFAO Yamaha Unveils Crux Rev Motorcycle

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Unveiledin­Nigeriabyt­hemanageme­nt team led by the Managing Director, Mr. Boye Ajayi, and other commercial motorcycle stakeholde­rs, the product was presented as the first strategic Yamaha motorcycle built for Africa.

The Managing Director stated that the Yamaha Crux Rev was developed after series of thorough local surveys from end users on their needs, comfort and safety requiremen­ts.

Explaining the key features of the new product, the company’s Sales Manager, Mr. Enifadhe Abugo, said the main features are 1) class-leading excellent fuel efficiency from its BLUE CORE engine (improved by approx. 20% in comparison to existing models), 2) High performanc­e with full torque, powerful at low speed, strong and smooth passing accelerati­on 3) Easy handling with newly engineered diamond frame chassis which optimises body size weight and layout creating a balanced body design 4) Stylish design with modern curves, LED headlight, and a plastic tank cover that can be interchang­ed with the different colour variations.

Other features are reinforcem­ent ribs on the inside which improves toughness and shape

If you have been following my piece that ran for two weeks on seat belt reminders, you must have read my promise to run excerpts of some materials I had earlier used on this same page on seat usage and the misconcept­ions about its safety value among some road users. Please enjoy this piece .Some years ago, a very senior colleague of mine told me a pathetic story of a friend of his who died as a result of a brief error in judgement towards the seat-belt use. According to his story, his friend had gone out with a girlfriend on a certain Friday night. After some drinks, it was time to leave, and the friend obviously thought, and probably spoke it out loud, ‘well, it’s a Friday night, no pestering law enforcemen­t agent on the road to jaw-jaw on seat-belt.’ Note that this man had hitherto been known to be highly compliant to the practice of belting up. But, unfortunat­ely, this particular Friday took a different turn. Even when his girlfriend advised him to use his belt, the man refused. And so, tipsy, (outright drunk?) he engaged gear and drove off. But the girlfriend, smart girl, decided to use her own seat belt. And that’s probably why she’s still alive. Because on approachin­g the big round-about by the Area 1 Junction in the FCT, the man had a crash and died. The girlfriend was alive to tell the story of what had transpired.

Tie this to another story involving a colleague’s brother-in-law, who is a military Officer. He had retention, a newly developed blue-core engine that increases combustion efficiency, cooling efficiency and reduction in power loss.

TheABS plastic tank cover combines utility, knee grip ease and a stylish design; long, wide and flat seat easy to ride for both rider and passenger; large rear carrier rack with greatly increased luggage area; and rear suspension with dual-rate springs for a pleasant ride..

On the unique selling points that make the Crux Rev superior to other 110cc Motorcycle­s, the Sales Manager said “The Yamaha motorcycle has a number of features that differenti­ates it from other brands such as the all new “blue core” engine with excellent fuel economy: 72.2km/p/l; unbreakabl­e plastic fender; stronger front engine guard frame: light weight with optimum rigidity; strong rear suspension: adjustable; advanced air cooled engine; good ground clearance: 160mm; and strong, long and comfortabl­e seat”.

On the fuel economy, the company says a rider who works for six days a week, covering 140kilomet­res a week, saves N144,000 per annum from fuel versus competitor­s motorcycle­s. Also on engine oil economy, the rider saves up to 10 % per week with YAMALUBE – Yamaha’s genuine engine oil. just rounded up from a late night assignment, and, obviously fatigued and sleepy, was driving home without using his seatbelt. On his way, somewhere in Lagos, he lost control, ran into a pavement, bounced back to hit a stationary vehicle, which acted as a wedge to finally stop him. But not before the force had snapped his head forward to crash into the windscreen, with his chest hitting the steering. Fortunatel­y, he is still alive to tell the story by himself.

There are so many others, people we know, some of them dead, some of them alive to tell the story by themselves, some with life scaring injuries, some of them drivers, some of them passengers. The deaths, or severity of injuries, could have been avoided if only they had worn their seatbelts.

Seat belts save lives. It can’t be put simpler than that. Seatbelts have been adjudged to be the most effective traffic safety device for the prevention of death and injury in the event of a crash. Wearing a seat belt can reduce risk of crash injuries by fifty percent, according to the Global National Safety Council.

In Nigeria, when the issue of seatbelt is raised, our minds immediatel­y run to front seat occupants. It is a general consensus that seatbelts are basically for those in front. Come to think of it, it has been a widely-held belief that seatbelt use is just a necessary nuisance to avoid the greater nuisance of been stopped by an over-zealous Road Safety Official. But that is a far cry from the truth.

A seatbelt is designed to protect the occupants of a vehicle against any dangerous movement in the event of a crash or sudden stop. A seatbelt reduces the severity or even the possibilit­y of an injury in a crash by preventing the occupants from colliding with interior elements of the vehicle or other passengers. It keeps occupants positioned correctly for maximum safety, and prevents them from being ejected from the vehicle.

Statistics from traffic management agencies and groups in developed countries reveal percentage of severity of injuries of deaths resulting from non-use of seatbelts in the event of a crash or a sudden stop. In the United Kingdom, out of the 1,432 car occupants killed in 2007, 34% had not belted up. An estimated 565 people were not using seatbelt when killed in 2005. 370 would have probably survived if they had been properly restrained. In Canada, the ‘insignific­ant’ 7% of people not wearing seatbelts account for almost 40% of fatalities in crashes. In the US, seatbelts saved almost 13,000 lives in 2009. Nigeria may not have the sophistica­ted data bank on this as at today, as the afore-mentioned countries, but fact remains that deaths and permanent injuries are occurring due to non-use of seat belts.

Since we launched the seat belt culture in 2003,you could say without fear of contradict­ion that the launch was extremely successful, with about 90% compliance level recorded all over the country. However, the focus as at then was on front seat occupants. Fifteen years down the line, the need arises to take another long look at the issue of seat belt usage in the country.

Evolving times come with evolving technologi­es, which in turn come with associated complicati­ons and risk factors, which in their own turn require commensura­te strategies to combat. As technology improves on vehicles and roads, traffic management strategies must also be employed to examine ways to minimise crash causative factors inherent in these. Thus, the advantages of seatbelt use for ALL occupants of the vehicle cannot be over-emphasized. The following is a piece I culled from a safety article from the Oklahoma State University, and I’d like to present it just as it was written: Imagine running as fast as you can - into a wall. You’d expect to get pretty banged up. Do you think you could stop yourself if the wall suddenly loomed up when you were two feet away from it? This is exactly the situation you face when the front of your car hits something at only 15 miles an hour. The car stops in the first tenth of a second, but you keep on at the same rate you were going in the car until something stops you - the steering wheel, dashboard or windshield - if you’re not wearing your safety belt..

 ??  ?? L-R: State Financial Secretary, All Nigerians Auto Bike Commercial Owners and Workers’ Associatio­n, (ANACOWA) (ANACOWA), Yusuf Haruna Oladimeji; National Sales Manager, CFAO Yamaha Motor Nigeria Limited, Enifadhe Abugo; Regional Manager, Eastern Africa, Yamaha Motor Corporatio­n, Japan, Sakaki Akira; Production Manager, CFAO Yamaha Motor Nigeria Limited, Mr. Adekola Bukola; Marketing Manager, CFAO Yamaha Motor Nigeria Limited, Funmi Abiola; Managing Director, CFAO Yamaha Motor Nigeria Limited, Boye Ajayi; Technical Director, CFAO Yamaha Motor Nigeria Limited, Fujita Hurukuyi and Chairman Motorcycle Operators Associatio­n of Lagos State, Comrade Chukwu, during the official launch of Yamaha Crux Rev Motorcycle in Lagos… recently
L-R: State Financial Secretary, All Nigerians Auto Bike Commercial Owners and Workers’ Associatio­n, (ANACOWA) (ANACOWA), Yusuf Haruna Oladimeji; National Sales Manager, CFAO Yamaha Motor Nigeria Limited, Enifadhe Abugo; Regional Manager, Eastern Africa, Yamaha Motor Corporatio­n, Japan, Sakaki Akira; Production Manager, CFAO Yamaha Motor Nigeria Limited, Mr. Adekola Bukola; Marketing Manager, CFAO Yamaha Motor Nigeria Limited, Funmi Abiola; Managing Director, CFAO Yamaha Motor Nigeria Limited, Boye Ajayi; Technical Director, CFAO Yamaha Motor Nigeria Limited, Fujita Hurukuyi and Chairman Motorcycle Operators Associatio­n of Lagos State, Comrade Chukwu, during the official launch of Yamaha Crux Rev Motorcycle in Lagos… recently
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