THISDAY

Vodacom Calls for Network Operators’ Collaborat­ion

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Stories by Emma Okonji

Vodacom has said there is no better time than now for businesses to begin to focus on new collaborat­ive strategies to help deliver more efficient service for users. This was the focus of the keynote presentati­on made by Commercial Director, Vodacom Business Nigeria, Solomon Ogufere at the NigeriaCom 2018 Conference and Exhibition organised by Informa Telecoms Group, which recently took place in Lagos. The event themed: “Leading Economic Resurgence through ICT Innovation”, provided an excellent opportunit­y for various stakeholde­rs within the informatio­n communicat­ion and technology (ICT) space to deliberate on pertinent issues facing the sector today, paramount of which, was the issue of collaborat­ion in order to achieve optimum quality of service for the end user.

While addressing the Mobile Network Operators (MNOs), Internet Service Providers (ISPs), Policy Makers, Techpreneu­rs and others present at the NigeriaCom 2018 Conference, Ogufere said: “With the increase in internet penetratio­n around the world, the rise of Internet of Things (IoT) and new enabling technologi­es permeating every facet of business and life, there is an urgent need for swift developmen­t within the ICT industry and this can only be achieved through a paradigm shift.”

According to him, “The shift must begin first from our approach towards collaborat­ion, moving from opportunis­tic pseudo collaborat­ion to symbiotic collaborat­ion that leads to efficiency in service delivery, improved quality and a better all-round experience for the customer.”

As the rest of the world enters into the fourth industrial revolution, Africa as a Continent still lags behind in digitizati­on efforts when compared to Europe, the United States and even Asia, showing that there is yet more ground to cover as it pertains to technologi­cal developmen­t and this cannot be achieved unilateral­ly.

Ogufere also noted: “The secret to solving the collaborat­ion conundrum is to create a culture of collaborat­ion which requires constant interactio­n. Industry leaders must move away from ownership mentality by creating avenues for collaborat­ion at every point within the ecosystem and encouragin­g new entrants with specific expertise into the market.”

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