Frooty Happy Hour by Chivita Launched in Affordable 100ml Pouches

Chi Limited, makers of Happy Hour by Chivita Fruit Drink, have launched Frooty Happy Hour by Chivita. The new fruit drink which is available in 100ml pouches is touted as a healthy, refreshing, fruit flavoured drink with exciting variants that offer an instant shot of refreshment for consumers.

Retailing at a N25 price point, Frooty Happy Hour by Chivita is currently viewed as the most affordable quality product in the market. It is a healthy beverage as it offers natural fruity benefits as well as provides high quality refreshment for the mind and body.

Along with its handy pack size which resonates with an upwardly mobile youthful consumer segment desirous of rejuvenating satisfaction anytime and anywhere, Frooty Happy Hour by Chivita further seeks to increase its appeal and create a connection with consumers with three intriguing variants of Orange, Pineapple and Red Berries.

The brand’s tagline of “a shot of refreshment” highlights a consistent and memorable brand message that communicates its promise of unrivalled refreshment. At its core is a promise to deliver a shot of affordable fruity refreshing goodness with each consumer experience.

Speaking about the new product, Managing Director of Chi Limited, Deepanjan Roy, said that Frooty Happy Hour by Chivita was introduced to invigorate and tap into a market demand for more affordable options of great tasting, refreshing and healthy drinks.

“Frooty Happy Hour by Chivita is an invitation to consumers to experience a refreshing drink but more importantly, to do so at a price point of N25, which is more affordable to meet a growing demand and offer consumers added value for healthy refreshment for every hour,” he noted.

Frooty Happy Hour by Chivita 100ml pouches are currently available in roadside kiosks, Chi Shoppe, departmental stores and Neighbourhood shops across Nigeria. Popular Lagos-based Computer Village market is set to launch in the online space. This was disclosed by the newly elected chairman of Plaza heads in the Computer Village, Mr. Chuks Ekekwe, in Lagos. According to Ekekwe, online stores for the biggest technological hub in West Africa was necessary to get connected to the world and reach out to more customers.

He said as a technological hub, it was necessary to go with the trends of digitalisation and embracing online stores.

”We are creating a platform that will be bigger than Jumia, Computer village is losing customers due to online stores. ”We are looking at a way to create a platform that everybody will key into instead of going to Jumia and Konga for product and services we can offer. ”We want to reach out to as many people as possible by being connected as this is the importance of online presence,” he said