THISDAY

MTN Partners Firms on Device Financing Scheme

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Emma Okonji view of the opportunit­y it presents in deepening smartphone penetratio­n in the country.

“With TD’s agility, millions of Nigerians are assured of the constant availabili­ty of the devices at multiple locations and in every MTN store nationwide.

“We are delighted at this developmen­t as it will not only empower more Nigerians to own devices that were hitherto out of their reach, but will also boost smartphone penetratio­n in Nigeria.”

PayJoy’s General Manager for Africa, Dominique Friedl, affirmed the revolution­ary nature of the device financing scheme which relies heavily on technology in creating a seamless process for subscriber­s.

“PayJoy’s mobile locking technology and data science enable financial inclusion for billions worldwide. Our secure mobile locking technology and world class data science enables people in emerging markets worldwide to qualify for smartphone financing and cash loans that would otherwise be unavailabl­e.”

“You do not have to be a working- class Nigerian or salary earner to subscribe to this scheme or own that desired device. All you need to do is walk into the nearest MTN store,” Friedl said.

The scheme would be available in designated MTN stores in Lagos, Abuja and Port Harcourt this week.

Considerin­g PayJoy’s offer, which stood out from other device financing schemes due to the convenient, flexible and value- adding benefits it provides to subscriber­s, MTN Nigeria’s Senior Manager, Data and Devices, Abiodun Ajayi, said: “There are loads of freebies and incentives to help interested customers derive more value. These include free 2GB data every month and access to a suite of MTN offerings such as MTN Pulse, MTN Music Plus and many others.”

Sterling Bank’s Group Head Strategy and Innovation, Shina Atilola who disclosed the organisati­on’s role in the scheme, encouraged Nigerians to sign up for the offer, notwithsta­nding their social status.

“As financial partners, Sterling Bank is committed to ensuring that the devices are readily available for your convenienc­e. The scheme is open to all classes of Nigerians and you do not necessaril­y have to be a salary earner to qualify, so I encourage everyone to sign up for it.

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