Porsche Definitively Enters Electric Era with new Taycan
Six billion euros in investments, 1,200 new employees for the launch of the Taycan alone, the ongoing development of Porsche Production 4.0 and an unparalleled knowledge campaign rolled out throughout the entire company: in firmly committing to electric mobility, the sports car manufacturer is undergoing a process of major change and once again reaffirming its ability to safeguard its future.
“We predict that over 50 percent of Porsche models delivered from 2025 will be electrified,” states Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Board responsible for Finance and IT at Porsche. This will involve substantial investments in fields such as development and production, as well as staff training. Despite this, the target profit margin of at least 15 percent remains unchanged. “In addition to efficient processes, the revenue from digital products and services should also increasingly contribute to our economic success,” says Meschke.
One example of an efficient approach is the new Taycan production and assembly facilities currently being built as a “factory within a factory” at the main plant in Zuffenhausen. This development signals Porsche’s move away from the traditional principle of an assembly line. Albrecht Reimold, Member of the Executive Board responsible for Production and Logistics, explains: “By applying flexi-line production, Porsche will become the first vehicle manufacturer to use driverless transport systems in a continuous series production process.”
This will enable the sports car brand to combine the advantages of the traditional principle of continuous production with the flexibility of versatile assembly. It will also allow the number of work cycles to be increased using the same amount of space. Following the concept of “smart, green, lean”, Porsche is also pursuing resource-friendly production. The Taycan production process is carbon neutral, with the future goal in production being to establish a complete zero-impact factory, a factory with no environmental impact.
The introduction of the Taycan is generating 1,200 new jobs in Zuffenhausen. “The Taycan is one of biggest creators of jobs in the history of Porsche,” emphasises Andreas Haffner, Member of the Executive Board responsible for HR and Social Affairs.
Not all of these new employees will be producing the Taycan; they will also build two-door sports cars. Porsche’s aim for the Taycan is to create a team with a healthy mix of experienced sports car manufacturers and new staff. This development will also see a large-scale training initiative take place in a specially created production hall built on the training centre premises in Zuffenhausen.