BIC Rewards Consumers in ‘Shave & Win’ Promo
BIC, a family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters, shavers and promotional products, is rewarding consumers in its ongoing Shave and Win promo.
For more than 70 years, BIC has honoured the tradition of providing high-quality, simple, inventive and reliable choices for everyone, everywhere, every time.
The BIC Shaver “Shave and Win” promo, which started on September 24, will be on for three months, and will end precisely on December 31, 2018 while raffle draws will be held every month at selected locations as will be communicated to the public, during which loads of prizes, which include cash, home appliances and more as well as a star prize of N1million would be won each month.
Speaking during one of its raffle draws held recently in Lagos, the Managing Director, CFAO, NIPEN, Mr. Regis Tromeur, said the promo is an annual consumer promo and this year the promo has held for a couple of weeks from which lucky winners emerged and were rewarded with cash prizes and lots of home appliances among other rewards during a draw held at the company’s premises in Lagos. “The purpose is to reward our consumers. Bic has been leading the shavers category in the Nigeria market for the past four decades, so every year we make sure that we not only supply the best quality shavers in the market but that we also reward our faithful consumers in a Shave & Win Promo that spans all though the nation”, he noted.
BIC products have been present in Nigeria since the mid1960s. BIC® Shavers are available within different segments and variants; men and women wet shaving, in single, double and triple blades with products such as BIC® 1, BIC® Comfort 2, BIC® Twin Lady or BIC® Flex 3.
Through its unwavering dedication and thanks to everyday efforts and investments, BIC has become one of the most recognised brands and is a trademark registered worldwide for iden-
The Redeemed Christian Church of God, a trailblazer and a frontrunner in driving innovation that is positioning the Church and Africa as a global stakeholder in solving one of the greatest global epidemics – poverty, through its Young Adults and Youth Affairs has successfully held the first ever faith-based hackathon in Nigeria and second of the few in Africa.
The event which held from November 1 to 3, 2018 was tagged ‘Kingdom Hack’. The objective of Kingdom Hack was to drive social change through technology.
This year, the focus was on addressing the challenge of poverty through redistribution of wealth. Hackers from different parts of the country came together and were tasked with the responsibility of developing tech products and innovations that will enable redistribution of wealth and greater generosity.
Nine teams mentored by experts competed for the ultimate prize and at the end of the three- tifying BIC products, which are sold in more than 160 countries around the world.
Taking a cursory look at the Nigeria economy, Tromeur said the company still has confidence in the nation’s economy despite the fact that it has been on the downturn in recent times.
“CFAO has been in existence for more than a hundred years and we have been in partnership with Bic since the early 70s. We started operations here in 1973, so we would always be optimistic about Nigeria as the population keeps growing, every year there a million consumers that are getting to the stage of shaving.
“So, we are still confidence in the Nigeria economy even though the economy has experienced some difficulties in the last couple of years”, Tromeur said further.
He said however that the economic downturn was not peculiar to Nigeria alone as a lot of oil-driven economy around the world have faced same difficulties. “We have adjusted to it, we have made our market presence stronger and we have ultimately overcome the situation and now we are obviously configured for the next few years”, he added.
Speaking on the impact of the Shave & Win promo generally on the company, he said, “During the period of the promotion, the sales obviously goes up because the promotion rewards consumers and so it attracts more purchases from consumers.
“Last October, we experienced significant increase in our sales and we expect that beyond the time of promotion, we would day event, Team Credital won the Hackathon ahead of team LinkUp and team Wagro. The three top teams were trailed by the six other teams.
Team Credital developed a peer-peer lending platform aimed at exploring the lending market place in Nigeria with a bid to help accelerate the growth of small and medium scale enterprises and in turn, create a chain reaction of wealth redistribution and fight poverty in the process.
Speaking earlier at the beginning of the event, Bayo Adekanmbi, Chief Transformation Officer of MTN Nigeria, spoke about the dangers posed by manage to keep those consumers intact.” The Business Development Manager, BIC Nigeria, Mr. Adeyemi Ojo explained further that this particular edition of the promo, is the second one, having held the first edition last year during which two brand new cars were given out to the lucky winners.
He said: “For the success of 2017, we are trying again to reward our consumers in 2018 and this year, BIC is making it bigger by reaching out to more people. “The essence of this promo is to give back to the consumers who have been supporting our business since the inception of BIC and we want to tell them thank you. We want to give to them what we feel is due to them.”
He noted that with just a token purchase of N70 worth of BIC shaving stick, one stands the chance of winning a million naira and any of the other prizes.
“So it just takes you to invest N70 to win as much as N1million. Just buy a shaving stick, scratch the card inside the park and send a text to the code given on the card at no cost to you and you would get a reply immediately indicating that your name is already on the platform which qualifies you for the raffle draws, like what we are doing today. Above that, you have instant winning of recharge cards because we are giving 30,000 recharges cards to Nigeria during this promo”, he noted.
Deputy General Manager Commercial, NIPEN, partners with BIC, Mr Adedamola Adelabu, said the promo has been quite impactful, adding that, “it’s poverty and its effect on national productivity as he challenged participants to position themselves as the game changers in driving the change of narrative.
He also took the participants through an inspiring session which focused on how to develop innovative products that can address the subject matter with many eye opening case studies.
The National Young Adults and Youth Pastor of RCCG, Pastor Precious Akingbade, spoke about the strength of the youths and young adults as a major tool that can create wealth and reduce poverty if properly harnessed, as the Redeemed Christian Church one of BIC’s ways of saying thank you to the consumers who have stayed with us.
“This is a brand that is really credible; it is actually number one brand in Nigeria. We have had significant impact on our sales and the consumers have also come back to say that they really appreciate this laudable project.
“Overall, there is going to be some handsome rewards which include cash and electronics items to consumers from now to December”, Adelabu said.
Reaffirming the company’s confidence in investing more in Nigeria, Adelabu said, “Our consumers have been pretty much consistent and that consistency and the ability for us to really understand the landscape and to know where there is to meet our consumers’ needs, is what has sustained the business this far.
“This is a relationship that has ran for decades and we hope retain the momentum. Consumers’ confidence is reassured from year in, year out by the quality of our products and we do quality checks on our products in view of the fact that we have very laudable reward scheme and loyalty scheme in place and consumers are always willing to stick by us and with BIC, our partner, it has been a very commendable relationship back to back.
“The support has been very rich, trade response has been phenomenal, and consumers are ever loyal to the brand because we have always assured them consistently of quality offering in our products.” of God is currently doing.
In his remarks, the International Director of Programs, RCCG Young Adults and Youth Affairs, Pastor Oluwadamilare Adeboye congratulated the participants whom he described as the pioneers of a landmark initiative focused on solving a problem that has held the world in ransom for too long.
He further stressed that Kingdom Hack is one of the major initiatives through which the church is living up to her responsibility as a key stakeholder in driving social change.
The event also featured judges who are experts in various subjects’ matter in the tech community within and outside Nigeria.
Busola Oyefeso, CEO Tailorbricks; Kayode Adeyinka, Co-MD Jumia Ghana; Babajide Asegbeloyin, Techspace Ecosystem Business, FCMB all added colours to the event as they employed their expertise and experience to determine the winners of the event.
The International Drinks Festival is here again for its second year after a successful debut in 2017, where over 18,000 attendees and professionals graced the festival.
This year, a series of events have been lined up differently from the first edition to make the festival even better.
Speaking on this year’s edition of the world class festival, CEO of the Balmoral Group, Ezekiel Adamu, said the first two days of the festival have been scheduled to host the drink industry stakeholders to series of seminars, master classes and break-out sessions to discuss the dynamics of the drinks industry and how various opportunities in the sector can be tapped into, while the last two days will be consumer-based as it is open to all drinks lovers and enthusiasts to come have a great time trying out our exquisite variety of drinks. “The Business to Business activities include a Drinks Summit where professionals from all sectors of the drinks industry will speak on the theme, “Where Drinks Mean Business”.
“Topics of discussion among others will include expansion, growth, sales, technology and other factors affecting the drinks industry.
“Included in the first two days will be a B2B exhibition. It is all dedicated to bringing together all industry players in every sector of drinks in Nigeria and West Africa.
“Major distributors from all parts of Nigeria as well as major stakeholders will be present, to meet with brands representing every sector of the industry”, he noted.
Adamu said also that this interface will provide stakeholders with ample opportunities to meet top executives, brand managers and government officials from the regulatory agencies.
The Vice President of the Federal Republic of Nigeria, Professor Yemi Osinbajo is expected to give the keynote address at the festival while ministers, governors and other top government functionaries will also be present. Renowned and distinguished speakers and drinks experts are also expected to facilitate at the festival to embody the attendees with exceptional knowledge, current trends and information that will influence the drinks industry positively.
The festival will also be a platform for factual data gathering and analysis for all stakeholders in the drinks business.
Eminent chefs will also be present at the festival to provide the attendees with great menu infused with drinks of the attendees’ choices giving them a chance to treat their taste buds to exquisite meals. On the other hand, the consumer-focused activities include discounted sales and other drink-related events to engage consumers plus lots of entertainment at the Beer village.
The festival will also afford consumers the opportunity to stock up for the Yuletide festive season at great discounts.
Consumers will get to discover latest trends in the industry and gain valuable insights into profitable business opportunities that are widely available in the drinks industry in Nigeria and beyond.
To kickstart this year’s Yuletide, the International Drinks Festival 2018 is the place to be from November 29, to December 2, 2018.