THISDAY

Film Makers Tasks FG on Broadband, Local Content Devt

- Emma Okonji

Operators players in the nation’s entertainm­ent space have called on the federal government to make available, ubiquitous bundled broadband internet service that will enhance local content developmen­t in the entertainm­ent sector, necessary to diversify the Nigerian economy to create more jobs and wealth.

Speaking at the Nollywood Economic Outlook 2019 organised by the Nollywood Mandate Group (NMG), in Lagos recently, participan­ts tasked the Nigerian Communicat­ions Commission (NCC) to work closely with entertainm­ent practition­ers to boost local digital content through affordable broadband.

The chairman of the occasion, Dr. Chris Uwaje, former President of the Institute of Software Practition­ers of Nigeria (ISPON), noted that Nollywood had done well for Nigeria, but needed to get to the next level as quickly as possible to overcome the challenges of content distributi­on.

According to the Uwaje, “It is time for Nollywood to leapfrog the distributi­on of its content using the rapidly emerging digital technology.”

Nollywood producer, Zeb Ejiro, called on the NCC to work out an interface with the movie industry to explore how bundled broadband could be made available to practition­ers.

He urged government to establish a special product for the movie sector just like it has for the agricultur­e sector.

Ejiro, expressed dissatisfa­ction over the little efforts made by government to address the challenges of the entertainm­ent industry, despite its many promises.

He therefore called for more political will by government that will change the narrative for the better

The Executive Vice Chairman of the NCC, Prof. Umar Garba Danbatta, said the commission’s proactive effort to achieve 30 per cent broadband penetratio­n for the country in December last year, demonstrat­ed its understand­ing of the power of broadband, and the zeal to make broadband available to all. He explained that the commission promoted several infrastruc­ture models to boost broadband availabili­ty. He however noted that the submarine cables that have landed on the shores of the country, including the number of data centres in the country, were still largely under-utilised, which he said was a pointer to the fact that there is enough broadband capacity to go round, if well distribute­d.

NCC’s Lagos Zonal Con- troller, Henry Ojiokpota, who represente­d the Executive Vice Chairman of the Nigeria Communicat­ions Commission, declared that the commission was ready to work with Nollywood to explore options for mutually beneficial activities to grow the local content and productivi­ty in general. He stated that with broadband, digital content could be distribute­d further, faster and more economical­ly.

Also, the Director-General, National Informatio­n Technology Developmen­t Agency, (NITDA), Dr. Ali Ibrahim Pantami, in his presentati­on, revealed that the agency set up the Office of Nigerian Content (ONC) precisely to promote local Nigerian content.

NIDTA is keen to boost local content through creating the enabling environmen­t to encourage creativity and local content production, Pantami said.

Chioma Okee-Aguguo, who represente­d Pantami, remarked that away from oil and gas, the empowermen­t of youth with modern technology tools, was the way of the future.

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