PZ Opens Entries for Competition

Cussons Baby, one of the foremost brands in the baby toiletries category in Africa, has announced the kick-off of another season of its baby competition in Nigeria – Cussons Baby Moments.The brand manufacturedbyPZCussons,announcedthecommencementofthe competition’s sixth edition recently, at a press briefing held in Lagos. Withthenewseasoncomesafewchangestothecompetitionsuchas a new panel of judges including fast-rising Nollywood actor, Deyemi Okanlawon; veteran actress, Ufuoma McDermott; and food and lifestyle blogger, Yemisi Odusanya. The mechanics of the competition have also been reviewed so as to reduce the stress on the participants, and the competition would now allow for multiple entries, giving every entrant many chances to be shortlisted for the voting stages. Furthermore, the voting stages would be hosted on an independent voting site to avoid hitches and entrants now stand a chance to earn weekly rewards during the call-to-entry stage. Thethemeofthisyear’scompetitiontagged,‘SharingMagicMemories’ emphasising the need, ‘to celebrate and share special moments between babies and their families’. The press conference also presented an opportunity for the brand to announce the relaunch of its new Cussons Baby Gift Pack which would be in the market next month. According to the Brand Manager, Cussons Baby, Oluwabusayo John, the Cussons Baby gift pack has been revamped and contains differentiated products that, “gently care and protect various baby skin types,” meeting the gifting needs of Nigerians as “gifting a new born is part of the Nigerian culture.”