La Casera Rewards Consumers in New Promo
The La Casera Company has officially launched in the market, a new under the crown consumer promotion , tagged, ‘ Refresh & Connect’.
According to the company, the initiative aimed to reward customers and improve on the existing bond with its brand loyalists.
It was also designed to strengthen the brand position as a major player in the carbonated soft drinks (CSD) market.
Speaking at the launch in Lagos during the week, Managing Director of the La Casera Company (TLCC), Mr. Chinedum Okereke, reiterated that the new promo was sincerely initiated to express gratitude to consumers for their commitment, which had helped to sustain the brand’s relevance since inception.
He stated: “We are in business because our teeming consumers have chosen to remain loyal and committed to our brand. The product has been in the market for almost two decades and consumers loyalty is a prerequisite for success in the highly competitive CSD segment. One of the ways we intend to be appreciative of the consumers efforts is by reciprocating their loyalty in this creative and exciting promo.”
He further added that the ‘Refresh and Connect’ promo, which will end on December 31, was based on deep insight that depicted an average Nigerian as one who relishes staying refreshed and connected to loved one, hence the promo idea.
Speaking further, Marketing Director of TLCC, Mr Emmanuel Agu, expressed optimism on the expected outcome of the promo, particularly, the excitement it will generate among consumers across the country.
He said: “With the ‘Refresh and Connect’ consumer promo, the brand is set to further connect with consumers by encouraging them to partake in the promo and win big. Various prizes to be won included smart TVs, laptops, mobile phones, bluetooth Headsets, La Casera products and, airtime worth millions of naira.
He stated further that the promo crowns for the La Casera Apple Drink had been specifically designed to come in yellow other than the regular blue colour.
He added that consumers should purchase the La Casera promotional bottles in 35cL, 50cL or 60cL, with the yellow cover to participate in the promo.
Group Portfolio Marketing Manager, TLCC, Mr. Onyeka Okoli, explained further that consumers were required to look under the bottle cap and text the code under the cap to designated numbers to qualify for various prizes.
“Consumers who participate up to 10 times each month will qualify to enter for monthly grand draw where various prizes will be won. Six grand draws would be held throughout the duration of promo at different locations,” he said.
Safeguard soap, a product of Procter and Gamble, has unveiled a new television commercial (TVC), tagged ‘Childhood Non-Stop’ to encourage play in children as an opportunity for learning.
The 30 seconds TVC highlights the importance of play in the development of a child’s cognitive development as well as social skills.
It also stressed the need for parents to allow their kids do more outdoor games, with the assurance that Safeguard provides protection from all types of germs.
The brand further expressed its belief that restricting play would stop children from learning, saying, the focus should be on protecting children from germs as they indulge in favorite outdoor games and explore the world.
Providing more information on the commercial, Brand Manager of the company, Oluwaseun Balogun, emphasised the importance of nature on kids, especially in building their confidence, creativity and stimulating senses.
“But, kids today spend half as much time outside as their parents did. This is a growing trend that needs to be addressed. We ran a poll on why parent don’t allow their kids play outside as much as we did back in the days and the result showed that many of them worry about their kids contracting germs.
Their worries are valid, however, we also cannot stop kids from playing. What we can do is protect them from these germs and that is what Safeguard does. Protection from all sorts of germs for the kids and for the whole family,” he expressed.