EPL Back on Free-to-Air in Nigeria as Integral Secures Rights from Infront

One of Nigeria’s leading sports marketing companies, Integral Sponsorship and Experiential Marketing Limited has secured the media rights to broadcast a live English Premier League match per week on Free-to-Air television over the course of the 2019/2022 rights cycle.

The Sub-license deal from Infront, a Wanda Sports Group company and current rights holder for Free-to-Air distribution in Sub-Saharan Africa, allows one live match per match-week.

Integral has therefore consequentially secured the Nigeria Television Authority (NTA), the national terrestrial broadcaster in Nigeria, as the choice for the matches. The media rights package also includes the Premier League-produced magazine show, which will be aired weekly, thus delivering this most loved football tournament in the world to Nigerians.

Infront France Managing Director, Jean-Francois Jeanne said: “Nigeria is a key market for the English Premier League. Together with Integral we hope to maximize its media exposure in the country and provide an opportunity for passionate Nigerian fans to follow the action on Free-To-Air TV.”

The Director General of the NTA, Alhaji Yakubu Ibn Mohammed stated that, “In terms of excitement, the Premier League is at a pedestal higher than that offered by any other league in the world. NTA is proud to partner with Integral to bring the excitement to the living rooms and viewing centres of Nigerians”