Remy Martin Partners Chris Ubosi on New Campaign
Premium Cognac brand, Remy Martin recently launched its new global brand campaign capturing the essence of collaborative efforts and the success it generates.
To launch the campaign locally, Remy Martin joined forces with a talent who embodies the spirit of the brand; Christopher Ubosi, founder and ceo of Megalectrics Limited.
Megalectric is behind multiple radio station brands - Beat FM, Naija FM, Classic FM and Lagos Talks FM which are at the forefront of entertainment broadcasting across Nigeria.
Tagged, ‘Team Up for Excellence’, the campaign aims to emphasise that behind every individual’s success is a collective story of collaborators united for excellence. Thus, it will introduce and showcase the team behind Ubosi with an appealing visual and assets from the local campaign will be rolled out across Nigeria in the next few weeks.
Remy Martin is confident that by partnering Christopher Ubosi to achieve this feat millions of people across all demographics will be inspired to Team Up for Excellence.
A press release made available to THISDAY stated that the prestigious event, which took place recently with a dazzling celebration in Versailles, France was graced by guests from around the world including Jermaine Dupri, Tamra Simmons, Murda Beatz, and Ubosi amongst others who share the same uncompromising commitment to achieving excellence in their respective arts.
Consistent with Remy Martin’s quest of excellence, the new campaign seeks to highlight people with extraordinary accomplishments and the various talents behind them – their teams. To buttress the contemporary idea of the campaign, two films directed by Brazilian director, Vellas were conceived.
The films draw on the iconic, nearly 300-year history of Rémy Martin, rooted in reflecting the brands values of authenticity, audacity and generosity.
Remy Martin’s success through history lies in the encounter and collaboration of key characters - The Wine Grower, The Master Distiller, The Cooper and The Cellar Master. And like Remy Martin, Ubosi is where he is today because of the key talents he has encountered, collaborated with through the years and have stood by him.
“My journey has been a unique one fueled by collaborative efforts”, Ubosi said, adding that, “having the right team members like Deji, Gbemi and Chico - has been key to birthing and executing various projects successfully and that’s why the Megalectrics brands have risen to the top of the industry”. Global Executive Director of Rémy Martin, Augustin Depardon said, “Rémy Martin is more than just a brand, it is a constellation of talent driven by that rarely found feeling of belonging to a real family.
We remain committed to exploring collaborations with those who have embodied diversity and multiplicity of their lives through achieved successes.”
Founded in 1724, Rémy Martin is the embodiment of Cognac Fine Champagne. The fruit of the prestigious regions of Grande and Petite Champagne, its cognac holds outstanding ageing potential. The exclusive selection of grapes that make up the heart and soul of our cognac, combined with the inimitable know- how of the cellar masters, create a oneof-a-kind aromatic intensity. For over three hundred years, the House of Rémy Martins has pursued one ambition: to reveal the talents of nature and humankind through its quest to capture the very heart of Cognac.