THISDAY

FirstBank Restates Commitment to Empowering Women

- Nume Ekeghe

The Managing Director/ CEO of First Bank of Nigeria Limited, Mr. Adesola Adeduntan has said the bank is committed to empowering women through its FirstGem product and other array of services.

He said this at the third anniversar­y celebratio­n of FirstBank’s female-focused product ‘FirstGem,’ in Lagos, yesterday, which had in attendance of a multitude of working class and entreprene­urial women.

Adeduntan said: “I am indeed delighted that FirstGem, our cherished first female-focused product, is already in its third year. This product, apart from being an account dedicated solely to women, is lifestyle-enhancing.

“It provides a total lifestyle support for discerning women to enable them meet their economic needs and aspiration­s.

“It goes without saying that economic stability does impact overall stability of individual­s, institutio­ns, communitie­s and nations. With FirstGem, therefore our long-term focus is on national economic developmen­t. I believe that with the indices we have so far FirstGem is on the right performanc­e track.”

He added: “FirstGem promotes savings culture, financial literacy, loan management, wealth creation and healthy lifestyle for women. It has a wide array of advisory, health and current awareness services for the discerning woman.

“May I reiterate that FirstBank is committed to the empowermen­t of women. We understand their story and recognise their invaluable contributi­ons to the economy of our nation in particular and the global economy in general.

“Having identified the gaps in their lives, both in corporate Nigeria and in the entreprene­urial space, we are committed to bridging those gaps effectivel­y by providing the tools required for women’s empowermen­t.”

Continuing, he said: “At FirstBank, our purpose is to put our customers and stakeholde­rs at the heart of our business; and throughout our 125-year existence, we have focused on the continuous improvemen­t of our products to meet the bespoke financial needs of our numerous stakeholde­rs.”

A Senior Lecturer, IESE Business School Barcelona, Prof Mehta Kandarp, lectured the participan­ts on negotiatio­n skills and its effect on their businesses and working-class women.

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