MTN Launches New 2020 Campaign

MTN Nigeria has launched an exciting thematic campaign for 2020, tagged ‘Turn-It-Up’. The initiative is inspired by the company’s commitment to facilitating transformation, progress, and success in the new decade. The campaign seeks to encourage Nigerians to look within to live their bright est lives by taking advantage of the varied opportunities around. Speaking at the event in Lagos, Chief Marketing Officer, MTN Nigeria, Rahul De said: “We want Nigerians to excel and attain their dreams and aspirations. This campaign is about changing and improving the quality of lives, encouraging Nigerian store think and embrace a new approach that reflects the changing dynamic soft he world around us. This is what drives us to continue investing and exploring opportunities for Nigerians. “For us at MT N, our promise is to be that brand that will stand with every Nigerian in their quest to turn things up and live their best. This philosophy will guide everything we do as a brand this New Year ”. Also speaking, the General Manager, Brands, and Communication, Richard Iweanoge said: “Every Nigerian deserves a positive turnaround in their lives and we believe opportunities abound in and around the individual, but the opportunities are only potent when we choose to bring them to life. We are simply saying ,‘ Don’ t look too far; the opportunities you seek are closer than you think .’ The combination of these is what we speak to when we turn it up.