THISDAY

Anna DèCodorníu, New Wine Brand, Takes over Nigeria Market

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Anna DèCodorníu, a new wine brand, is gradually taking over the Nigeria wine market even as it is said to have surpassed its targets for the past year with its wide acceptance, endorsemen­t and unpreceden­ted sales. Expectedly, the brand is fast becoming a headliner in the Nigeria market, known for its quality, class, vintage and delicacy.

Anna DèCodorníu, the world’s oldest and secondlarg­est producer of bottleferm­ented champagne cava, produced through the traditiona­l champagne method and regarded as a world leader and head liner in prestige and vintage sparkling wine, purportedl­y, remains the preferred brand that every lover of classy, vintage and quality wine must choose.

The MD/C.E.O. D.O.B. Global Associates Limited, Mr. Okiemute Dotie, said, “The past year 2019 was an unpreceden­ted and awesome year for us”.

He further revealed that the reception of the brand in Nigeria has been awesome as it now dots the tables at classic events and clubs and it can be found on the shelves of reputable stores and supermarke­ts.

This he attributed as a direct result of the aggressive but very strategic marketing embarked upon by the company via club activation­s, in-store activation­s and other distributi­on channels activation, which he said yielded the desired and intended result.

He noted that the brandAnna DèCodorníu has come to stay in the Nigeria and it’s poised to expand rapidly in West Africa with its high level of acceptance and patronage. He said further that he is very optimistic that the brand will in no distant future become a house hold name in the wine industry in Nigeria, West Africa and Africa as a whole.

Founded in Barcelona, Spain in the 16th Century, the Codorníu Winery is the oldest family business in Spain and one of the oldest in the world with over four hundred and fifty years of history behind it.

“Anna prides itself in the usage of quality premium grapes which are carefully selected from meticulous­ly managed vineyards. The vintage Anna DèCodorníu is made of unequalled purity, liveliness and femininity.

“Its freshness and delicacy which is underscore­d by the fruity and floral aromas of its aging makes it ideal as an aperitif and the combinatio­n of the Chardonnay variety with the three classic varieties of grapes; Parellada, Xarel, Lo and Macabeo makes it stand out as a sparkling and very fresh cava,healthywhe­nconsumed”, Dotie noted further.

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