SystemSpecs Unveils New Corporate Identity
SystemSpecs, one of the leading providers of innovative financial technology and human capital management solutions in Africa, has unveiled a new corporate identity to reposition its brand.
The move is to enable the company to fully maximise its potential, explore greater fields of business possibilities and enhance the delivery of topnotch technology solutions and services in Nigeria and across Africa.
The firm disclosed this at the weekend, at an event which held at its new headquarters in Lagos, to herald the new season of its business operations.
In line with its strategic direction for the future, the firm unveiled its new corporate identity, which reflects in its new logo.
SystemSpec also announced the unveiling of Paylink by Remita, a new product which empowers individuals, businesses and non-profit organisations, especially those that seek to optimise social media as a one-stop-shop, to receive payments by simply sharing a link.
Speaking on the essence of the brand fresh, the Managing Director of the 28-year-old firm, John Obaro, said: “Easily recognisable for the development and provision of top-class software technology solutions and services, we desire that our name resonates with all our stakeholders—customers, partners, investors, talent, aggregators, regulators, among others—anywhere on the globe as the home of inspired people, innovative solutions, excellent customer service and integrity.” Obaro, added that while SystemSpecs’ corporate brand identity would be refreshed to advantageously position the brand to harness the limitless opportunities of the future, the firm’s, “values of ethics and integrity in business, true friendship with our customers, open family-based relationships at work, respect for our neighbourhood and our people, and diligence in our work that we may stand before kings,” would remain the same.
SystemSpecs’ new corporate identity is reflected in its logo which is distinctive in design and colouration and depicts the brand’s promise to stakeholders.
“The unambiguous black colour in which our company name is written represents solid character and traces our origin back home as an indigenously Nigerian and African company.
“For us, our Nigerian and African origins remain a driving force as we project our country and continent as veritable sources of innovative technology that can rival any from other parts of the world,” Obaro said
The three dots atop the inscription of the company’s name symbolise the company’s progression. The first dot represents Nigeria while the other two signify the movement of the company to the entire African market and the rest of the world.
In affirmation of its new strategy business direction, SystemSpecs also recently restructured its new business operation into four strategic business units (SBU), namely Infrastructure and Payment Gateway; Application and Vertical Markets; Human Capital Solutions and Services; and Public Sector and Special Projects.
“The Infrastructure and Payment Gateway SBU would provide critical technology backbone to banks, payment processors, aggregators, and other service providers.