DMSI to Create 2 Million Jobs by 2030

Following the rate of unemployment and an outcry to create jobs for Nigerian applicants especially youths, Digital Marketing Skill Institute (DMSI) has enormous opportunities that abound in digital marketing.

DMSI specialises in training people in digital marketing to gain employment or become self-reliant to curb unemployment in the society.

During a media chat with the management of the institute, it was said that the institute trains as well engages some of its best hands after training for employment while many others are linked to corporate organisations for employment.

It was also revealed that in 2030, the institute must have reached one million people and create 2 million jobs. “This is the only way we can help our youths gain employment and also impact in the Nigerian economy and globally because we are a global company registered in the US and also in Nigeria.

“Today, most of our students have started companies employing people and some are working for companies earning reasonable salaries around the world,” DMSI Founder, Tobi

Asehinde, a UK qualified Computer Engineer from the University of Portsmouth said.

He added that the institute is a global training institute that empowers people on digital marketing skills because “we discovered that it is more powerful to train people on digital marketing so that they can earn a living from providing digital marketing services to businesses that need it”.

According to Asehinde, “I moved back to Nigeria because I wanted to make impact in our environment by training Nigerians especially young people on digital marketing skills, looking at the level of unemployment ravaging the country

“Again, one key to fight insecurity in the country is to create platforms that create jobs for youths and engage them in training from time to time. This is what we expect Nigerian government to do in order to harness potentials embedded in our youths.”

Commenting on job opportunities in digital marketing, Asehind said it creates a lot of job opportunities and some business owners prefer to hire digital marketers because they don’t have the time, and some other business even outsource their online advertising, website development, social media and others to people with digital marketing skills.

Continuing, Asehinde said, “Considering the fact that digital marketing in Nigeria is growing very fast owing to the number of internet users increasing on a daily basis, business owners are finding no other means to get customers than to rely on digital platforms, and that has increased demand for digital marketing services; those who acquired the skill would definitely earn a living.”

On how those trained in digital marketing can begin to earn income, he said adverts on bill boards are very expensive these days, but with digital marketing platforms you can begin to run adverts as low as N1, 000 and get people to know about your business that would help you make money or help other business owners to advertise and make money.

Again, he said, “Digital marketing provides you the opportunity to earn a living without being in a working environment and also hire other people. As a digital marketer, you can work with a company on a full-time basis; you can work as a freelancer and also become an agency where you begin to hire additional hands thereby creating jobs.

“Digital marketing creates job, and we are on the right track. We have a goal to train one million people in the next decades and that can easily create 2 million jobs especially if this 1 million trained people can hire two or more people.”

Asehinde said those that completed their training with the institute can easily work with 10 customers that pay N100, 000, while he or she stands to make N1m a month and N12m a year, and by hiring one or two people, that basically takes two people out of unemployment.

He said because digital marketing is not bound by location, some of the institute’s graduate are earning their income in dollars.

Responding to challenges in training people here, he said, “The challenge is human capital. We had to hire people and train them to develop a system in order to be able to keep our sanity. We had to ensure we get good hands and have processes that validate someone before they can work for us, by giving them projects to do before we hire them and things like that.”