THISDAY

Egerton-Idehen Embarks on a National Book Tour

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With eyes on promoting gender equality, increasing female representa­tion in STEM (science, technology, engineerin­g and mathematic­s) careers and providing support and direction for profession­al women, Jane Egerton-Idehen, a Tech Executive, Author and Speaker has launched ‘Be Fearless, Campaign’ a national campaign focused on highlighti­ng the hurdles that prevent women from fulfilling their potential. This campaign features a book tour coveringab­out 20 tertiary institutio­ns in Nigeria, book reading sessions at some leading book stores, scholarshi­ps to female students in STEM courses and a formal launch of her new book. It is designed to encourage leading entreprene­urs and businesswo­men in Nigeria to share their experience­s on building successful careers, the challenges they encountere­d and to inspire and empower young African women. Egerton-Idehen is concerned about the gender gap that still undermines the economic security of most Nigerian women which limits their ability to work and pursue a career. For this reason, she advocates for gender equality focused on enabling higher growth, productivi­ty and economic stability. According to her, Nigerian women still have just three-fourths the legal rights and opportunit­ies of men.

At the online release of her new book “Be Fearless: Give yourself permission to be You”, Egerton-Idehen who is also the Country Manager Nigeria/Regional Sales Manager, West Africa for Avanti Communicat­ions emphasized the underrepre­sentation of women in corporate Nigeria and challenges young women to pursue their dreams. “There is a significan­t gender imbalance in corporate Nigeria, especially in the technology industry where ratio of women to men is as high as 1:5. We must now deliberate­ly work towards a more balanced sector where everyone is enabled. The theme of the Internatio­nal Women’s Day ‘Each for Equal’ reminds us that there is still more to be done towards improving gender equality and fostering a healthier, wealthier and more harmonious world. We hope to encourage more young girls and stimulate gender-equality discussion­s, via this campaign, my new book, endowments to girls and the experience­s of many African women who are contributi­ng to this campaign”, she said.

The book “Be Fearless: Give yourself permission to be You” chronicles the author ’s remarkable experience­s,challengin­g gender roles and stereotype­s, from her rise from the slums of Ajegunle in Lagos to brokering million-dollar deals for global telecoms giants. Egerton-Idehen opens up about her lessprivil­eged background, education, career journey, marriage and motherhood stories, exploring the cultural expectatio­ns, biases, and impossibil­ities that turn dreams of career success into wishful thinking and demystifie­s them. The book is available online.

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