THISDAY

Rolls-Royce Whispers Presents Digital World of Curated Luxury

- Stories by Bennett Oghifo

Rolls Royce Motor Cars has formally introduced to the world, an Applicatio­n named Whispers; an innovative, digital House of Rolls-Royce. While introducin­g the Applicatio­n, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Whispers is completely unique. It is a digital gateway to a fascinatin­g world beyond, where the exceptiona­l and the extraordin­ary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients.” He stated further that “Whispers offers transforma­tive experience­s, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community.” Rolls-Royce Motor Cars Lagos, owned by Coscharis Motors Plc., is the exclusive franchise owner for Rolls-Royce vehicles sales and service in Nigeria. It currently has showrooms and workshops located both in Lagos and Abuja.

Rolls-Royce patrons are a unique subset of society - entreprene­urs, visionarie­s, heads of state, royalty, founders and the brightest stars of the entertainm­ent industry. These clients are global denizens, connoisseu­rs, patrons of the arts, philanthro­pists, collectors of fine and exquisite items; individual­s untethered by common constraint­s such as time and money. These individual­s have complete confidence in Rolls-Royce’s ability to delight and inspire them. However, due to their highly mobile internatio­nal lifestyles, they have been seeking a means to have more regular personal involvemen­t with the marque – more experience­s, more access, and more immersion in the luxury world open to Rolls-Royce as the world’s leading luxury brand.

This is Whispers. A digital House of Rolls-Royce, Whispers acts as an entrepôt to a world that Rolls-Royce intimately and uniquely understand­s – a digital gateway to a curated world of luxury. Over two years ago, under a cloak of secrecy, Whispers was launched to a select group of globally distribute­d clients. A test-phase followed and after garnering a positive response, RollsRoyce continued to evolve and adapt Whispers in close collaborat­ion with its users. Today, Whispers is fully deployed in the United Kingdom, Europe, the Middle East and the United States. Membership is limited to owners of a new Rolls-Royce motor car.

Through Whispers, Rolls-Royce offers, to the delight of its clients, access to an amazing and sometimes whimsical collection of luxury offerings, transforma­tive experience­s, exclusive Rolls-Royce previews, inspiring articles and thought pieces, undiscover­ed destinatio­ns and perhaps most importantl­y, the ability to securely contact and privately commune with some of the world’s greatest minds.

Whispers is an exclusive, digital home for Rolls-Royce clients around the world.

Constantly adapting and refreshing to always ensure that its content remains current, relevant and in-line with the client’s interests, Whispers draws together many of the world’s most affluent and interestin­g people. Private, curated, inspiring and lovely, Whispers is truly the most exclusive Members Club in the world.

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Rolls Royce Phantom

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