Chi Limited Launches Chivita Ice Tea in Cans

and Suyas, people have to come out to buy. When people are not coming out to buy and remember much of the revenues are derived from not just those who are travelling but people who come to meet and greet people as well. These are the people that come and spend time in the restaurant waiting for the passenger to come, they eat. If you have an airport with 10,000 through put, the number of meeters and greeters will be almost twice that, almost 20,000. So you find that that the total number of people around the airport will be almost 30,000 because through put is 10,000 but meaters and greeters and those who do business around there will make up the rest figure.

Is it possible to build an event place at the airport?

It is possible if there are enough space around that airport. It is possible that you can do such things around the airport but when you do that you are beginning to look at the kind of airport city concept where people can have anything that they want within the airport city. But if that is the only thing there and it is far from town, how many persons will drive to that place to go and do that? They rather stay in town, so that is the situation. Activities around the airport will depend on the level of operations around the airport. If the operations are low, it doesn’t make any meaning establishing any business there. But if the operations are high then you can establish business because you are going to have customers both from passengers and then from meeters and greeters.

Harmattan haze has been a very big challenge and recently there were diversion of flights. What do you think is the problem with navigational aids in Nigeria and what advice will you give to the Nigerian airspace management agency?

The last thing that happened was a very sad accident. I call it an accident because it was a timing element in it. Because the Cat 3 ILS had been there, it has been installed or they have started installing it. But after installation, two things are required - some little of training for those who will handle it, both in FAAN and NAMA, particularly NAMA. But then you also have to make sure that the runway lights are there. You know there is Cat 2 runway light and there is Cat 3 runway light, they are different in colours. The runway lights have to be there, you make sure the power is constant and then the airlines themselves have to have training on utilisation of Cat 3 approach. And the aircraft has to be equipped. Like I told you earlier many of the aircraft are not so equipped but there are a few that are, but by and large, foreign airlines are equipped. But what happened is that after they installed it they needed to calibrate. The government had acquired a calibration aircraft but you need to train calibration pilot. That has not been fully done for the calibration, so those ILS 3 were not calibrated. After they are installed they were waiting for calibration, unfortunately they had removed Cat 2 ILS that was there before. So the place became blind as it were. It was between this period that the harmattan haze came, not until they now had to look for a calibration aircraft. Because I think it was not the aircraft that they bought that calibrated it, they had to get a private service provider to calibrate it. That was when it started working. It was a kind of unfortunate accident because there was timing element, it has been installed, they are waiting for calibration, calibration had not been reading, they had removed Cat2 when the weather came and so we had a blind situation, that was what happened. Virtually Abuja and Lagos are Cat3, they have also moved to install it at Enugu, Port Harcourt and in Kano. But all others are Cat 2. So, it is not that they didn’t know what to do or they were not doing what they should do but, they couldn’t finish it when the bubble busted. But it is operational now, but we need our domestic operators, we need newer equipment that can at least utilise Cat 3 and eventually we are hoping that we will move from Cat 3 A to B and to C, so that some time in this country we will be talking about zero visibility landing. Many of the foreign airlines many of the aircraft have capability for that Cat C but our ILS must be upgraded to that point for them to be able to use it so that they can at least achieve zero visibility landing in our country.

The hardest hit by Coronavirus seems to be the air transport industry, and every country is coming out to support their airlines. Looking at our airlines, what do you think the government and others can do so that Nigeria can still have local air transport?

When things like this happen that is when people realise the role that the airlines have been playing in our country. When things don’t happen this way, people never understand. But now, people understand the role of airlines. People say these are private airlines, but these airlines have contributed immensely to the economic development of the country using their own resources, putting their own efforts.

You are talking about stimulus; that is, how do you stimulate the economy? How do you keep the economy running? How do you stimulate it so that after the coronavirus we don’t go into another recession? We must realise that one of the greatest catalyst in any economy is the airline industry, moving people from one place to the other, moving goods and providing those services. After this coronavirus, the only way we can get back is to hold on to the catalyst, reactivate them again so that the process of reactivating the economy will begin.

If you don’t reactivate them, then the economy will remain where it will be. I heard government saying it would support SMEs, factories to make sure that they get back. Some people are talking about tax cut, tax relief; some people are talking about some intervention fund. Yes, the intervention fund will not be the kind of intervention fund for the airlines. I heard Central Bank of Nigeria (CBN) said it would be five per cent interest rate, but I don’t think that is what should be the first thing. The intervention fund should be a kind of a grant to airlines. Government will look at the size of the operation of each airline and determine what amount of money to grant to each airline.

Chi Limited, one of Nigeria’s foremost Fruit Juice Company, has announced its introduction of Chi Exotic and Chivita Ice Tea in new hip, trendy and convenient cans.

The launch of the product, according to the firm, demonstrated its continuous quest for innovation that meets the dynamic needs of Nigerian consumers.

“Still with the same unique and great taste of Chi Exotic and rejuvenating power of Chivita Ice Tea, this is another first from Chivita, as it is the first time a mainstream juice brand is available in cans. The new Chi Exotic and Chivita Ice Tea 330ml cans exude confidence and style, and appeal to the youthful consumer segment by providing satisfaction and refreshment on the go in line with changing lifestyle trends.

“The Chivita cans are a perfect choice for on-the-go and in-home consumption, and will become a popular choice for upwardly mobile consumers who desire an aspirational, sleek and elegant image. The cans also enable increased availability of the Chivita Brand, which is the market leader in Nigeria’s fruit juice and still drinks category,” the company in a statement.

It stated that the introduction of the new Chivita 330ml cans was expected to disrupt the packaged fruit juice category.

“By expanding presence to more sales channels and outlets, this new launch will be a key lever for growth of the Chivita Brand in the coming years

“An innovative communication campaign tagged “Chivita New Cool Cans’’ which will employ emojis that expresses the unique Nigerian diversity from a cool, and trendy perspective will be deployed across various platforms like TV, Radio, Out of Home, Digital and Print to generate awareness among consumers,” it added.

According to the Managing Director of Chi Limited, Mr. Deepanjan Roy, the new Chi Exotic and Chivita Ice Tea 330ml cans was an innovative approach to address the trendy needs of upwardly mobile consumers.

“We decided to introduce Chi Exotic and Chivita Ice Tea 330ml Cans in order to appeal to a youthful segment of the population, whose lifestyle needs keep evolving. These innovative Cans for Chivita are modern, and reflect the individual style & personality of the consumer who desires to be seen carrying & drinking fruit juice from a can,” he explained.

Chi Exotic Pineapple Coconut & Chivita Ice Tea are available in 330ml Cans and at an affordable price of N150 only. They can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighborhood kiosks.