Samsung Strengthens Retail Presence in Nigeria

Samsung Electronics West Africa, in partnership with Cash ‘N’ Carry has stepped up its nationwide market expansion drive in Nigeria making its brand and services now available in all Cash ‘N’ Carry stores across the country.

According to a statement by Samsung, the retail expansion drive was designed to enhance consumer experience and provide consumers with a thrilling avenue to interact with Samsung’s full range of solutions and an extensive range of premium household appliances in one easily-accessible location, whilst creating widespread destinations where consumers can experience firsthand Samsung’s extensive product ecosystem and receive personalised service from trained sales consultants.

Managing Director, Samsung Electronics West Africa, Mr. Caden Chiyeon Yu, described the partnership as a testament to the strength of Samsung as a brand in Nigeria and the customer loyalty that the company has built over the years.

“At Samsung, our retail strategy is hugely influenced by our consumer-focused approach on providing captivating products and experiences that address consumer needs. We do not just deliver innovative technology but also smart, easy to use and eco-friendly products. We remain committed to maintaining our strong leadership position by expanding our retail footprint and by providing unprecedented levels of service and education on all of our products,” Yu said.