THISDAY

Mastercard, Omaness to Support Female Entreprene­urs in Nigeria

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In a continuati­on of its support to small businesses and women entreprene­urs, the Mastercard Center for Inclusive Growth has awarded a grant to The Omaness Skinfood Company in Nigeria.

The West African skincare company is a social impact enterprise which aims to foster economic prosperity for women and communitie­s in Nigeria. It produces a line of high-quality, skin-enriching body care products using natural ingredient­s that are primarily sourced from Nigeria.

According to a statement, by scaling its Skinfood Merchant Program through a seed funding grant from the Mastercard Center for Inclusive Growth, Omaness hopes to empower 10,000 women entreprene­urs to run their own skinfood merchant business by 2025.

Mastercard’s support is expected to provide skinfood merchants with micro-inventory credits, marketing support and business developmen­t training, enabling them to start a profitable business, alongside opportunit­ies to sell more, earn more, scale faster and ultimately benefit from a sustainabl­e income.

“Mastercard is a longstandi­ng supporter of small businesses and women entreprene­urs. We also passionate­ly believe in building a better and more equal world where everyone can reach their potential, by recognizin­g the contributi­ons of women. Partnering for good is what we do best and this collaborat­ion is one more way we enable sustainabl­e, inclusive growth that will not only benefit the new merchants, but their families and communitie­s too,” the Director Middle East and Africa at Mastercard Center for Inclusive Growth, Natasha Jamal said.

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