THISDAY

Brief Essentials Launches Seasonal Activewear Collection

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Brief Essentials, foremost dealer in lingerie, underwear and shapewear in Nigeria, has launched its new seasonal activewear collection - BE Active.

The collection debut with a launch of active training sets, leggings, sports bras, tops, bike shorts and several other body sculpting products – such as waist trainers, neoprene arm and thigh shapers, belly binders, resistance bands - and accessorie­s that can enhance and aid your weight loss journey.

Brief Essentials has remained at the forefront of the Nigeria’s underwear, lingerie and shapewear market, delivering comfort, support, quality, convenienc­e and value - which has helped a lot of people - from petite, missy to plus size and full bust women - find the support they really need.

Speaking on the launch, Brief Essentials CEO, Oluwaseun Tayo-Balogun, said, “Our customers want to achieve their fitness goals in cuteness, comfort and style, and the BE Active range is delivering on all these counts as with all that Brief Essentials stands for and represents.”

She noted further that the launch is in line with Brief Essentials Mission of promoting Health and Wellness in a fun and fashionabl­e way.

“The active range within the collection are made with quick-dry, four-way stretch fabric that provides compressio­n, yet without sacrificin­g comfort or freedom of movement.

“The body shaping/sculpting products are made with exceptiona­l craftsmans­hip to tone, sculpt and enhance your results on your fitness journey.

“Take the Waist Trainer with Triple Belts for example, the core is made with latex and comes with three additional removable Velcro belts for anyone requiring more reinforcem­ent.

“Then, there are the training sets – Flex, Core and Vitality – featuring matching bras and leggings - made with four way stretch material, mesh for breathabil­ity, high waist design to keep away muffin top distractio­ns among others. All leggings and bike shorts feature high waist thick band for your support and comfort. “Whether you’re working out or you are in need of super stylish and fashionabl­e athleisure wear or activewear accessorie­s, the BE Active collection will meet your needs and your budgets.” Be Active by Brief Essentials is available online at https://briefessen­tials.com/active as well as in the Brief Essentials HQ, situated in Lagos, Nigeria.

 ??  ?? Brief Essentials model in BEActive collection
Brief Essentials model in BEActive collection

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