THISDAY

Maryjane Orji Wins the Beauty Ambassador­s Contest

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Miss Maryjane Orji has emerged winner of the maiden edition of the Beauty Ambassador­s Contest, an online photogenic contest, held in April, 2021.

Organised by Melanin Pride Concept Limited, owners of the Black and Beautiful Group, the contest aims at appreciati­ng the beauty of the black woman, through a periodic photogenic contest, with winners chosen by registered voters on the company’s website.

Black and Beautiful Group is a platform dedicated to informing, inspiring and celebratin­g the black woman and her numerous achievemen­ts in various spheres.

The black woman, both on the African continent and in the diaspora, has demonstrat­ed her strength, capacity and resilience.

She has continued to break boundaries and blaze the trail on various fields. In spite of the demonstrat­ed intellectu­al and physical prowess in various fields, there still persists a general perception of the black woman as weak, intimidate­d and helpless. The Black and Beautiful Group platform, the CEO, Chidi Orazulike, explained, is designed to challenge the prevailing stereotype, promote a powerful global image of the black woman and share culture.

Establishe­d in 2007, the platform operated as a print publicatio­n until 2012. The necessity for a medium transforma­tion, for optimal delivery and greater impact, informed the transition to online engagement­s.

The platform offers many informativ­e, inspiring and entertaini­ng video contents. Aside from the monthly Beautiful Ambassador­s photogenic contest, Black and Beautiful is also concluding plans to hold an annual Beautiful Brain Awards, to celebrate and encourage academic excellence among the female student population.

Though focused on the black woman, the Black and Beautiful concept has demonstrat­ed a cross-demographi­c appeal. The beauty, intelligen­ce, challenges and successes of the black woman are equally appealing to men and women of all races.

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