THISDAY

Redwood Consulting Reposition­s, Appoints Sawyerr as GM

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Redwood Consulting has announced Jerry Sawyerr as General Manager, to lead the company’s reintegrat­ion and restructur­ing plans as the company expands its service offerings across its verticals – Public Relations, Marketing Consulting and Research.

“Jerry is truly an exceptiona­l find as he brings with him an impressive and well-rounded 20-years’ experience spanning Technology, FMCG, Advocacy, Social Impact, Media Relations & Advertisin­g, reflective of a depth of valuable and diversifie­d experience with consistent achievemen­ts in driving innovative strategies that have produced dynamic results, ”aid Hannah Oyebanjo, Managing Director, Redwood Consulting.

She added that Jerry’s appointmen­t is a strategic and deliberate alignment in restructur­ing Redwood’s business model to expand its service offerings and provide its clients with more bespoke services across the Sales and Marketing ecosystem.

Prior to joining Redwood Consulting, Jerry was at Weber Shandwick, STB McCann World group, and has handled campaigns for organizati­ons across Africa, such as UNICEF, Bill & Melinda Gates Foundation, Ericsson, Mastercard amongst others.

Speaking, Jerry said the dynamics of communicat­ion has thrown up the need for specialize­d services, as such communicat­ion agencies need to be more deliberate and specific. He said, “every agency needs to identify the intersecti­on between its best offerings and the exigent needs of the client”.

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