Atiku Promises Fundings, Support for Creative Industry

The presidential candidate of the Peoples Democratic Party (PDP), Alhaji Atiku Abubakar, has promised to support the creative sector with necessary incentives if elected as president in the 2023 general election.

Atiku who made the commitment in Lagos, during a roundtable discussion with stakeholders in Nigeria's creative, cultural and innovative industry, said no government can afford to ignore such a vital industry that has contributed in no small way to the development of the country.

Atiku said the industry has what it takes to crash the unemployment rate and generate huge revenue for the country if the necessary support is given.

Among other things, Atiku pledged to create an enabling environment for players in the industry by providing proper funding, training and capacity development. He said the funding would be liberalised and distributed through banks or agencies in order to make it easily accessible for players in the industry.

“This industry is a livewire for our economy. A sector that provides employment, especially for the youth, is not one to be toyed with. This sector can provide us with huge revenue if well harnessed.

“The way forward is to increase funds for the arts and liberalise the process of acquiring that fund, if you give me the opportunity, I will do it because it is essential.

“I reject direct CBN intervention and encourage the private sector to be part of this, the government cannot develop all the funds needed,” he said.

While saying that he understands the challenges in the industry because he owns radio and television outfits, Atiku called for collaboration with stakeholders on how to address identified loopholes in the sector.

He commended the stakeholders for their patriotism which he noted had kept them to keep providing jobs and contributing to the economy despite the many challenges and lack of sufficient support for them.

His commitment followed some speakers at the discussion panel, including top entertainment entrepreneur, Ayo Animashaun; award-winning film director,

Kenneth Gyang; ace creative director, Papa Omotayo; Talent Manager and Music Executive, Efe Omorogbe, media entrepreneur, Agatha Amata among others who lamented the neglect of the industry by government.

While noting that the government alone can’t provide the funding needed to grow the sector, the former vice president promised to collaborate with the private sector to grow the creative industry.

“I commend the presentations so far, I understand your challenges which I am also facing because I own a television and radio station, I face the same problem of access to water and electricity as well as bad roads, so I want you to regard me as one of you.

“I look forward to a close collaboration with you on how we can develop the sector and explore its potential, it is a multi-billion income-creating sector.

“If we work together, we can make it, I look forward to another meeting before the elections to agree on some modalities on how things will be done,” he said

Atiku’s running mate and Delta state governor, Ifeanyi Okowa, commended the experts who spoke at the session for identifying and proposing solutions to the challenges in the sector.

While assuring them that Atiku was a promise keeper, Okowa said Nollywood would manage the Delta state-owned film village in Asaba which would be commissioned by the former vice president in December.

He urged Nigerians to turn out en masse to vote during the forthcoming elections in February.

“There would be a new Nigeria if we work together to defend our land and take pride in it.

“We can make Nigeria work again through collaboration to rebuild the foundation,” he said.

Earlier, creative entrepreneur, Omorogbe, said major challenges confronting the music industry were piracy and Nigerians’ unwillingness to pay music royalties.

He said less than 10 per cent of music consumers paid royalties which were not encouraging.

According to him, the Nigerian music industry remains so huge, yet to be properly tapped.

On his part, Animashaun noted that the enabling environment for the creative industry must be created for businesses to thrive.