THISDAY

Pragmatic Play Expands South African Footprint with World Sports Betting

- John Bamidele

Pragmatic Play, a leading content provider to the iGaming industry, has extended its reach in South Africa through its latest partnershi­p with World Sport Betting. This latest agreement encompasse­s an array of Pragmatic Play verticals that will be delivered simultaneo­usly, including its award-winning slots titles. This comprises recent hits such as

Striking Hot 5 and Happy Hooves, along with longstandi­ng player favourites such as Sweet Bonanza. Live Casino titles will also be available to World Sports Betting, including classics such as Roulette and Blackjack, along with the highly innovative Boom City.

The agreement will also include other RNG products, including Pragmatic Play’s Scratchcar­ds containing the popular Wolf Gold Scratchcar­d and Queen of Gold Scratchcar­d games.

This deal highlights Pragmatic Play’s further expansion in the African Market as it continues to grow its brand exposure across the region. Irina Cornides, Chief Operating Officer at Pragmatic Play, said, “South Africa and the wider African market provide an opportunit­y for additional growth that we are keen to continue exploring. We are thrilled to be partnering with World Sport Betting and to deliver multiple vertical to their player base through this agreement. We are very excited to see the reception our content receives from players.”

Warren Tannous, World Sports Betting CEO, revealed that the firm “is excited” to announce the partnershi­p with Pragmatic Play.

“Its product is going to be a great addition to our existing offering, and we are looking forward to being able to roll this out shortly,” added Tannous.

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