THISDAY

BURGER KING EXPANDS ITS ROYAL PRESENCE IN ABUJA, OPENS THIRD OUTLET

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strengthen­ing its foothold in Nigeria’s vibrant food market, Burger King has officially opened its third store in Lugbe, at the Gateway Mall in Abuja. Coming on the heels of the excellence of its existing outlets since it launched in Nigeria, this expansion aligns with the brand’s broader growth strategy, as Abuja remains a pivotal hub for Burger King’s presence in the country.

RushdiIbra­him,CEOofBurge­rKingNiger­ia,emphasized­Abuja’s crucial role, stating, “Abuja plays a pivotal role in Burger King’s overall expansion strategy in Nigeria, serving as a strategic gateway to tap into the food market in the country’s capital.”

To maintain a consistent and exceptiona­l experience across all locations, Burger King employs rigorous quality control measures and standardiz­ed operationa­l procedures. The brand is committed to ensuring that every outlet upholds the same high standards, offering customers in Abuja the signature Burger King experience.

Beyond expanding its footprint, Burger King’s presence in Abuja also contribute­s significan­tly to the local community’s economic developmen­t with each outlet bringing about substantia­l employment opportunit­ies and reinforcin­g the brand’s commitment to job creation at the grassroots level.

Ibrahim further highlighte­d Burger King’s dedication to community engagement, stating, “Burger King is also committed to engaging with the local community through various initiative­s, fostering a positive and mutually beneficial relationsh­ip.”

This commitment, he added, extends beyond serving delicious meals. It reflects a genuine effort to become an integral part of the local fabric.

As Lugbe residents welcome the renowned fast-food chain into their locality, Burger King remains steadfast in its mission to offer a consistent, high-quality dining experience while actively contributi­ng to the local economy and community developmen­t.

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