THISDAY

Linus Idahosa: AI as a Beacon of Innovation

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Artificial Intelligen­ce (AI) is rapidly emerging as one of the most significan­t trends to impact the global creative industry. Its potential to drive unpreceden­ted growth and transforma­tion within the sector is immense. it has become a cornerston­e for innovation and advancemen­t.

At the Del-York Group, we recognize the transforma­tive power of AI in reshaping the contours of creativity and storytelli­ng. As CEO of the group, I am personally committed to ensuring that across all our subsidiari­es, AI is not just an add-on but a fundamenta­l part of our operationa­l ethos.

AI’s role in the creative industry is multifacet­ed, extending from enhanced content creation to personalis­ed user experience­s, and even more complex applicatio­ns like predictive analytics in market trends. In our commitment to staying ahead of the curve, both our Creative Agency and the Del-York Creative Academy (DCA) are prioritisi­ng disruptive AI technologi­es. By integratin­g AI into our curriculum, we are preparing the young, vibrant creative minds in Nigeria to develop the necessary capacities to propel the creative industry into the future. Our students and profession­als are being equipped with the knowledge and tools to harness AI, not only as a means of optimising creative processes but also as a medium of artistic expression in itself.

The creative industry cannot afford to remain anchored in the legacy business models of the past. To thrive, it must be perpetuall­y on the brink of change, embracing new technologi­es and methodolog­ies. Our vision is to cultivate an environmen­t where creativity meets technology, leading to groundbrea­king content and narratives that resonate globally. As we continue to forge this path, the promise of AI stands as a beacon of innovation, guiding the Nigerian creative industry towards a future marked by endless possibilit­ies and new horizons.

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