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Massilia Motors Receives Best Auto TV Commercial Award for Mitsubishi Outlander Advert

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In a remarkable feat, Massilia Motors secured the prestigiou­s Best Auto TV Commercial award in Nigeria for 2023, recognizin­g the outstandin­g commercial produced for the Mitsubishi Outlander. The award ceremony took place in December 2023 in Lagos during the Nigeria Auto Journalist­s Associatio­n (NAJA) Awards, with esteemed guests, including Mr. Joseph Osanipin, the Director General of the National Automotive Design and Developmen­t Council 1$''& DQG RWKHU SURPLQHQW ÀJXUHV IURP the auto industry in attendance.

The winning TV Commercial, a meticulous­ly VFULSWHG GLJLWDO DGYHUW ZDV VSHFLÀFDOO\ WDLORUHG IRU WKH $IULFDQ PDUNHW DQG ÀOPHG LQ /DJRV Notably, all the models featured in the commercial are employees of Massilia/CFAO, adding a distinctiv­e touch to the production.

Currently broadcast in several African countries such as Ghana, Côte d’Ivoire, Togo, Benin, Gabon, and available online, the advertisem­ent is translated into both English and French to cater to the diverse linguistic preference­s of the Francophon­e and Anglophone audience.

In addition to the Best Auto TV Commercial award, Massilia Motors also secured the Best Customer Service award at the same event, acknowledg­ing the company’s exceptiona­l commitment to delivering outstandin­g customer service to its vast clientele across the country.

Expressing gratitude for the accolades, Mr. Olatunji Itiola, the General Manager of Massilia Motors, remarked, “We are delighted with the awards as we remain committed to providing sterling auto solutions to our esteemed customers.”

Massilia Motors, a joint venture between CFAO and Chanrai Groups, is dedicated to RͿHULQJ D ZLGH UDQJH RI 0LWVXELVKL YHKLFOHV including popular models such as ASX, Eclipse Cross, Outlander, L200, and Pajero Sport.

The company also provides genuine spare parts and after-sales services in Nigeria.

Earlier this year, Massilia Motors introduced WKH DOO QHZ 0LWVXELVKL 2XWODQGHU D VLJQLÀFDQW upgrade from its predecesso­r. The Outlander, available in two variants - H-Line and P-Line, boasts class-leading features and is positioned as an all-terrain vehicle suitable for on and RͿ URDG DGYHQWXUHV ZKHWKHU LQ WKH FLW\ RU the countrysid­e.

 ?? ?? L-R: Managing Director, BKG Exhibition­s (organizer of Lagos and Abuja Motor Shows), Mr. Ifeanyi Agwu; Head of Marketing, CFAO Mobility, Funmi Abiola; Marketing Coordinato­r, CFAO Mobility, Mr. Hakeem Sanusi; and Motoring Editor of Sun Newspapers, Mr. Moses Akaigwe, at the presentati­on of Best Auto TV Commercial award in Nigeria for 2023 to Mitsubishi Outlander E-Commercial, during the Nigeria Auto Journalist­s Awards (NAJA Awards) at the Oriental hotel, Victoria Island, Lagos… recently
L-R: Managing Director, BKG Exhibition­s (organizer of Lagos and Abuja Motor Shows), Mr. Ifeanyi Agwu; Head of Marketing, CFAO Mobility, Funmi Abiola; Marketing Coordinato­r, CFAO Mobility, Mr. Hakeem Sanusi; and Motoring Editor of Sun Newspapers, Mr. Moses Akaigwe, at the presentati­on of Best Auto TV Commercial award in Nigeria for 2023 to Mitsubishi Outlander E-Commercial, during the Nigeria Auto Journalist­s Awards (NAJA Awards) at the Oriental hotel, Victoria Island, Lagos… recently

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