Mercedes-Benz Showcases Class-defining Digital Tech at CES 2024
AW &(6 0HUFHGHV %HQ] is pushing forward with an exciting range of digital advancements set to transform the customer experience – both in-car and beyond. Central to this is a new MBUX Virtual Assistant that uses generative AI DQG DGYDQFHG ' JUDSKLFV 7KLV PDNHV LQWHUDFtions more natural, intuitive and personalised. Running on the new Mercedes-Benz Operating System (MB.OS) that has been developed from scratch in-house, MBUX Virtual Assistant paves the way for an extraordinary digital experience. 7KLV \HDU·V &(6 LV DOVR WKH EDFNGURS IRU WKH 1RUWK American premiere of the Concept CLA Class, which is based on the forthcoming Mercedes-Benz Modular Architecture (MMA). Further highlights include a new in-car music experience called 0%8; 6281' '5,9( WKDW·V EHHQ GHYHORSHG by Mercedes-AMG in collaboration with American entrepreneur will.i.am[1]. Meanwhile, MercedesBenz is elevating in-car audio storytelling with a collaboration with Audible and Amazon Music. $OVR PDNLQJ LWV 1RUWK $PHULFDQ GHEXW RQ ERRWK QXPEHU LV D FDPRXÁDJHG SURWRW\SH RI WKH new all-electric G-Class.
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