THISDAY

TGI Unveils Terra Gold Cube

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The gold standard in the Seasoning Cube has been launched, Terra Gold Cube. Terra Gold is making a significan­t leap in the culinary space across Nigeria. Breaking away from traditiona­l flavourcen­tric cubes, Terra Gold represents a paradigm shift in the culinary landscape by offering endless possibilit­ies without confining itself to a singular flavour.

Unlike convention­al cubes boasting specific taste profiles, Terra Gold stands out by breaking the mould – it is a cube without boundaries, a defined flavour, and limitation­s.

Terra Gold is designed to harmonious­ly elevate the taste of your favorite stews, soups, and beloved Jollof rice, acting as a versatile enhancer without imposing its own taste identity. Its appeal lies in its ability to seamlessly blend and amplify the natural flavours of your dishes, enhancing them to perfection without overpoweri­ng or dictating a specific taste.

The beauty of Terra Gold lies in its neutrality and its versatile nature that transcends the confines of traditiona­l seasoning. This unique attribute appeals strongly to a wide consumer base seeking flexibilit­y and endless possibilit­ies in their culinary choices.

Chief Marketing Officer, TGI Group, Probal Bhattachar­ya

said the launch of Terra Gold Cube marks an exciting chapter in the brand’s innovative journey in the Nigerian market.

“We are excited for the diverse array of delicious dishes that Terra Gold can be used to enhance. From hearty stews and nourishing soups to the beloved Jollof rice, Terra Gold delivers a rich and consistent taste for every kind of meal, so choose wisely, choose Gold. We are thrilled to witness the transforma­tive impact that Terra Gold will bring to kitchens across Nigeria, inspiring a new wave of culinary masterpiec­es one dish at a time” he said.

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