Razzl Delights Trade Partners, Consumers with AFCON 2023 Trip
Razzl, the proud official soft drink sponsor of this year’s Africa Cup of Nations (AFCON), has offered an opportunity for both trade partners and consumers to savour the excitement of AFCON 2023 live in Ivory Coast. This exclusive offering follows the earlier extension of similar opportunities to the first batch of select fans, trade partners, and media partners during the opening stages of the tournament.
In an exciting turn of events, select consumers were chosen through a mystery shopping initiative, injecting an element of surprise and anticipation into the participant selection process.
Razzl elevated the AFCON 2023 experience by providing its select trade partners and consumers with exclusive access to one of the most anticipated matches of the tournament – Nigeria vs. Cameroon. The match unfolded at the iconic Felix Houphouet Boigny Stadium in Abidjan, offering attendees an unparalleled opportunity to witness the intensity of the game up close and create memories that will last a lifetime.
The memorable journey to AFCON 2023 also unfolded across three remarkable locations, each offering a unique facet of Ivory Coast’s charm. It commenced at the prestigious Sofitel Abidjan Hotel, where luxury and cultural events seamlessly intertwine. Razzl’s trade partners and consumers reveled in the opulence and vibrant atmosphere that set the tone for an extraordinary adventure.
Participants embarked on a thrilling speed boat ride to Rosa Beach, an idyllic coastal retreat. The sound of the waves and the exquisite beachfront lunch created a moment of sheer bliss.
The activities reached its cultural zenith at the African market, a bustling hub where partners immersed themselves in Ivory Coast’s rich heritage.