THISDAY

How Sachet, Pet Bottle Ban Will Impact Nigeria’s Economy

- Phillips George

On February 1, 2024, Nigerians were thrown into another round of confusion and fear when the National Agency for Food and Drug Administra­tion and Control (NAFDAC) dropped the statement that it had banned the manufactur­ing, sales and consumptio­n of alcoholic beverage drinks in Sachets and Pet Bottles.

The fact that the news was attributed to the Director General of the Agency notwithsta­nding, not a few Nigerians had dismissed the pronouncem­ent with a wave of hand. The reason for people’s indifferen­ce is clear-the timing and the economic reality. To those of us who are following the current market trend and its dynamics, NAFDAC’s position looks unachievab­le, given the economic implicatio­n of the proposed ban.

Some believe that the ban may be connected to the pollution caused by plastics, sachets and pet bottles in the environmen­t.

However, as the debate over the ban continues, I have asked myself questions and questions and questions. Did NAFDAC take into considerat­ion over 500,000 direct and over 5 million indirect jobs that are put on the line should the ban stand? Did NAFDAC consider over ₦800 billion worth of investment in the sector should the ban take effect? Have stakeholde­rs in Nigeria considered the security risk the ban would fuel should it be implemente­d? Have we all paused and considered the colossal loss the investors in the value chain would be facing? What of the banks who gave loans to the investors?

I can’t fathom an answer to any of these questions but perhaps NAFDAC can.

It’s rather sad and disappoint­ing that a reputable government agency like NAFDAC would take such decisions that are capable of deindustri­alizing the country’s industrial sector. By now, I expected that the federal government would have advised the agency to have a re-think, as this is a dangerous signal to the foreign investors, as it means that any time, any day, the government would wake up and pronounce a policy that is capable of jeopardizi­ng their investment­s.

While I agree with NAFDAC that substance abuse is a critical issue in Nigeria, I disagree that alcohol is the chief contributo­r. To me, it’s nothing but a cheap blackmail or script acting in the interest of some powerful forces in the economy. I make this conclusion because I know that NAFDAC has more to contend with in the area of regulating drugs to save Nigerians rather than taking an action that’s capable of plunging Nigeria into a more grievous economic quagmire.

As I write this, many Nigerians are dying as a result of fake drugs, with several surveys indicating that more than half of the drugs being used to treat Nigerians are fake and substandar­d. At various fora, debates over fake drugs have remained steadily on the front burner. As Director General of NAFDAC, the late Prof. Dora Akunyili saw the need to rid the country of the abnormal situation and faced it forthright­ly. That singular act didn’t only earn her a special place in Nigeria, it became a watershed in the country’s health sector.

Unfortunat­ely, after the exit of the former university don, none of her successors has shown interest in beaming his or her searchligh­t in this direction. This explains why stakeholde­rs in the health sector celebrated the appointmen­t of the current DG when she came on board. As the Chair of Biopharmac­eutical Sciences at the same University in Illinois, who had served as Professor of Pharmaceut­ics and Manufactur­ing for over two decades at Duquesne University in Pittsburgh, PA, USA before assuming the driver’s seat at NAFDAC, expectatio­n was high that she would be another change agent in the sector.

Contrary to expectatio­n, the issue of fake drugs has grown unabated.

Till this moment, no conscious effort has been made about this but NAFDAC has had to deal with manufactur­ers of alcoholic beverages that use plastic, pet bottles and sachets, thereby putting the jobs of over 500,000 people on the line, as well as frustratin­g collective direct investment of over five hundred billion naira (N500,000,000,000) in the Nigerian economy. Also to go with this proposed ban is indirect investment­s by other companies in the industry, which is well over Eight Hundred Billion naira (N800,000,000,000).

At a time Nigerians were expecting NAFDAC to send a strong message to China, India and other countries from where, allegedly, fake products are coming into the country, that it will no longer tolerate being a dumping ground for killer medicines, the regulatory agency is up in arms with manufactur­ers who are doing legitimate business, licensed by the same agency. What an irony?

Though substance abuse is a critical issue in Nigeria, it’s mischievou­s to link it with alcoholic beverages in Sachets and Pet bottles. As things stand, I want to advise the federal government with all sense of patriotism to tread softly now as the firms producing alcohol in sachets employ people, pay taxes, and contribute to the economy. Is it not better to reconsider the decision to save the businesses of the manufactur­ers and protect several thousands of jobs that will be lost due to this ban? From the informatio­n in the public, the decision will affect at least 24 corporate organizati­ons, majority of whom are indigenous companies with few multinatio­nals currently operating in the industry and are manufactur­ing wines and spirits with over 70% local inputs.

While purportedl­y aimed at curbing alcohol abuse, this regulatory move is emblematic of a broader discourse that vilifies sachets, labeling them as dispensabl­e and undesirabl­e packaging formats. However, against the backdrop of Nigeria’s economic challenges, sachets have emerged as an indispensa­ble lifeline for both consumers and businesses, challengin­g the rationale behind the ban.

In Nigeria, a country characteri­zed by economic volatility and widespread economic hardship, sachets serve as a critical conduit for ensuring access to essential products for millions of people. The affordabil­ity and convenienc­e offered by sachets make them a preferred choice among consumers, particular­ly those with limited purchasing power. Whether it’s food items, personal care products, or household essentials, sachets allow individual­s to buy in small, manageable quantities, stretching their limited budgets and meeting immediate needs without undue financial strain.

In conclusion, the NAFDAC ban on alcoholic beverages in sachets and pet bottles underscore­s a disconnect between regulatory intentions and economic realities. While concerns about alcohol abuse are valid, scapegoati­ng sachets overlooks their instrument­al role in Nigeria’s economy and society. Rather than condemning sachets outright, policymake­rs should recognize their economic utility and explore measures to address any associated social issues.

As Nigeria grapples with its economic challenges, sachets remain a symbol of resilience and resourcefu­lness, embodying the spirit of entreprene­urship and adaptation in the face of adversity. Embracing sachets as an integral part of the Nigerian economy is not about condoning harmful practices but acknowledg­ing their undeniable contributi­on to livelihood­s and well-being. Ultimately, a nuanced approach that balances regulatory objectives with economic imperative­s is essential for charting a sustainabl­e path forward.

-George, a Markting Executive, writes from Port Harcourt, Rivers State

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