Incredible Music Festival: Nigerian Youths Urged to Rise against Traditional Bottleneck
In a strategic move to reshape the music streaming landscape, Chief Executive Officer of Aurally, a pioneering blockchain-based streaming platform, Mr. Meshach Ishaya has launched his platform at Incredible Music Festival (IMF) in Jos, Plateau State, challenging Nigerian youths to be creative and not to be disheartened by the common traditional bottleneck that does not promote their ambition and aspiration.
The event, spearheaded alongside Nigerian rapper and entrepreneur, M.I Abaga, marks a pivotal moment in the convergence of music and technology.
Ishaya assured that Aurally is the No. 1 NFT marketplace for creatives and fans, a platform built on the foundation of Web3 Algorand blockchain technology which empowers creatives to reclaim ownership of their work and connect directly with their fans in a transparent and equitable environment.
“At Aurally, we aim to revolutionize the way creatives share and monetize their work. Our decentralized marketplace model allows artists to retain control over their creations while providing fans with direct access to exclusive content,” he said.
According to him, the platform provides creatives with the tools and technology they need to thrive, including real-time rewards, smart contract royalties, and enhanced discoverability, and offers fans a curated selection of music from emerging and established artist as well as opportunities to engage with their favourite creatives through comments, likes, and exclusive content.
Ishaya emphasised that Aurally is not just a streaming service, but a pioneer of the Web3 revolution, integrating NFTs and cutting-edge technologies to elevate the music experience for all. More creatives like visual artists and video artists will be on board the platform by the second quarter of the year. He also revealed plans to take all the creatives at the IMF onboard reading from 1,000 to 5,000.
“We participated last year in Algrond blockchain and Aurally won the first prize of $60,000. With our integration of Web3 blockchain technology, we are shaping the future of music streaming, ensuring security, transparency, and fairness for all stakeholders,” he said.