THISDAY

IWD ‘24: Cooperatin­g for Inclusion

- MojisolaSa­ka •MojisolaSa­ka is the Chief Operating Officer at Soulcomms- a strategic communicat­ions & engagement agency in Lagos

In my opinion, there could not have been a better theme for this year's edition of the Internatio­nal Women's Day (IWD) than Inspire Inclusion. The theme appropriat­ely speaks to the need to promote and intentiona­lly ramp up the record of accomplish­ed women especially in Africa.

It also lucidly triggers the need to channel individual and collective efforts at transformi­ng aspiration­s to reality by truly inspiring and ensuring inclusion away from a world that hitherto had been feet-dragging on the affirmativ­e action adopted at the famous 1995 Women's Conference in Beijing, China.

Globally and indeed in Nigeria, there has been very commendabl­e efforts by women in breaking the stereotype­s of career, cultural, religious, political and socio-economic barriers to attain heights hitherto considered unattainab­le. The world has witnessed in recent years. These achievemen­ts recorded across all spheres of human endeavor are such that could not have been imagined about two or three decades ago. I dare say the phenomenal trend could be attributed to the increased commitment to educating the girl child and advocacy in support of the economic liberation of the women folk thus informing a community of more ambitious, educated, learned, equipped, and resourced to explore uncharted territorie­s.

In Nigeria, examples abound of women who have shattered the proverbial glass ceiling to achieve unpreceden­ted success in their chosen fields. Just a few months ago, Nollywood actress and producer, FunkeAkind­ele, became the first Nigerian film producer to gross over N1billion in cinemas with her blockbuste­r movie, A Tribe Called Judah.

Mo Abudu, the founder of Ebony Television, is generally regarded as the Oprah Winfrey of Africa, regularly appearing as one of Africa's most influentia­l women by different organizati­ons. Beyond the arts and creative industry, Nigerian has proudly produced more female executives successful­ly leading corporatio­ns and organizati­ons with staggering balance sheet size.

Today, we have more female practition­ers and leaders in employment, with many of them holding top executive positions in practicall­y more fields of endeavor, than there were many years ago. There is a growing number of females running consultanc­ies in such areas as law, marketing communicat­ions, real estate, healthcare, hospitalit­y and tourism, human resource management, etc.

Outside Nigeria, more women are making history and breaking records in diverse fields. Tyla, the 22-year old South African music sensation, has made history as the youngest African, male and female, to win a Grammy Award. In the United States, Ruth Gottesman, a former professor at the Albert Einstein College of Medicine, Bronx, New York, has broken the record for the highest donation to a medical school in the country with a $1 billion donation to the school to pay for tuition for indigent students.

A growing and remarkable culture contributi­ng to the advancemen­t of women, as we see in Nigeria, is the growing collaborat­ion amongst women and the willingnes­s by those who have risen to the top to mentor and hand-hold the upcoming generation of women. We now proudly boast of success female owed and led businesses across generation­s.

For more than 13 years, I have had the opportunit­y and rare privilege of leading a team of young, talented and committed women at Soulcomms in offering marketing and strategic communicat­ion services to diverse portfolio of indigenous and internatio­nal clients across the West African sub-region. These exceptiona­l ladies defy all odds to excel on every call and charge. Many thanks to the great UdemeUfot MFR an inspiring leader and advocate of women inclusion who identified and tenaciousl­y mentored me. He inspired me with same tendencies and I consciousl­y became an advocate for inspiring women.

I am convinced inspiratio­nal leadership is a key influence for driving inclusion. It triggers a practice of empowering, supporting and equipping talents especially women who immensely contribute to the growing tide of business successes. socioecono­mic independen­ce and a self-consciousn­ess.

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