THISDAY

You Can’t Underestim­ate Power of Word as Stabiliser, Shettima Warns

- Olawale Ajimotokan

Vice-President Kashim Shettima has said the power of a word to stabilise or disrupt a nation, could not be underestim­ated.

He said this yesterday at the opening of the 1st National Spokespers­ons Summit, organised by the Nigerian Institute of Public Relations (NIPR) and the Ministry of Informatio­n and National Orientatio­n.

He noted that the maiden summit of spokespers­ons was a timely interventi­on in a world where lies and propaganda vied for dominance amid the complexiti­es of daily existence.

According to him, the summit was an invitation to spokespers­ons to partner the government in crafting the right narratives to change the Nigerian story and reinvent the society.

“Each one of us is as good as our image. This image can be reversed or distorted, but that's the essence of image-building. The stories revolving around each person or entity are derived from the conversati­ons about and surroundin­g them.

“This reality makes those charged with speaking for them just as powerful as the subjects they represent. This makes you the most powerful force in the maintenanc­e of social order. So, I am truly honoured to join this gathering of the shapers of the world as we know it.

“In the life of a nation, the power of a single word to stabilise or disrupt cannot be underestim­ated. Therefore, it is crucial that as we exchange ideas, as we share knowledge, and as we build relationsh­ips, we do so within a framework of order, not chaos,” Shettima said.

The vice-president said as a government, they recognised that falling prey to false narratives and targeted agendas was inescapabl­e as they were usually aimed at underminin­g and misreprese­nting one’s ideas or perception­s.

He stressed that the importance of diligent and objective communicat­ion was never more evident than when confronted with the deceptive tactics of fake news merchants, who dedicate their lives to casting shadows on noble efforts and aspiration­s to inform and enlighten the world.

He, however, reiterated President Bola Tinubu’s belief in citizen communicat­ion and engagement that Nigerians must by right and necessity be well-informed, accurately and in a timely manner, considered the most practical antidote to the waves of partisan and sectional agendas promoted by hacks invested in tearing the nation apart.

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