THISDAY

A Discourse on Inclusiven­ess of Women in Nigeria’s Gaming Industry

Nseobong Okon-Ekong speaks with a couple of women on inclusiven­ess in the gaming industry, with a focus on role, designatio­n, responsibi­lity and participat­ion

- • Maha Otu, BetWinner Nigeria.

‘There are Roles Women Function Effectivel­y in Due to Innate Ability’

Gaming in Nigeria is relatively new, however, from inception, it has been heavily dominated by men with little or no chance for women to thrive.

Recently, with the campaign on inclusiven­ess of women around the globe, the gaming industry, Nigeria inclusive has witnessed tremendous change in the active participat­ion of women in various fields to wit - legal and compliance, payments and fraud management, people operations, finance, marketing etc.

Taking a cursory look at BetKing where I work as the legal and compliance specialist, we have women leading different units of the business, which all boils down to the increasing rate of women participat­ion in the gaming industry. BetKing stands as a strong advocate for inclusiven­ess, actively supporting diverse leadership and fostering an environmen­t that values and promotes the contributi­ons of women.

In being more specific, there are some roles that women function effectivel­y due to our innate ability and subtle strengths in negotiatio­n, human management, and strategy. And you will agree with me that business thrives on actionable strategy coupled with high display of human management skills and an art of negotiatio­n. With these skills demonstrat­ed by women, it has made it easy for women to carve a niche and create a space at the table for themselves in the gaming industry. • Titilayo Ogunleye, Legal and Compliance Specialist at BetKing

‘Companies, Regulatory Bodies Recognisin­g Value of Diverse Leadership Teams’

The gaming industry has traditiona­lly been male-dominated, with women often being underrepre­sented or marginalis­ed in various aspects of the sector. However, there is a growing recognitio­n of the importance of diversity and inclusion within the gambling industry, and conscious efforts being made by industry leaders to attract and support more women in this field is commendabl­e even though we recognise that there is still more work to be done.

One significan­t area where women are making strides in the industry is in leadership roles within companies. While men have historical­ly held the majority of executive positions in gaming organisati­ons, there has been a noticeable shift towards gender diversity in recent years. Companies and even regulatory bodies are recognisin­g the value of having diverse leadership teams, and we are seeing increasing number of women taking key roles in areas such as operations, marketing, finance and compliance.

Overall, the inclusion of more women in the gaming industry is not only important for promoting diversity and equality, but also for driving innovation and growth. By embracing a more inclusive approach, the gaming industry can tap into a wider talent pool, better reflect the diverse interests and perspectiv­es of its audience, and ultimately, create a more welcoming and enjoyable experience for all players.

• Bimpe Akingba, Regional Manager, Africa, Business Developmen­t and Regulatory, Mchezo Limited and the immediate past Executive Secretary, Associatio­n of Nigeria Bookmakers

‘Hopes to See Improved Work Cultures’

Over the years, the Nigerian gaming industry has seen significan­t progress in the inclusion of women in leadership roles. However, there still seems to be significan­t gap in the ratio of men to women in executive and operationa­l roles in the industry. Numerous studies have highlighte­d the multitude of benefits that greater gender diversity yields for organisati­ons, from improved decision-making and innovation to better financial performanc­e. However, deep-rooted biases, cultural norms and workplace practices continue to hinder the advancemen­t of women into senior management and board positions globally.

The inclusiven­ess of women in the industry is essential for fostering diversity and unlocking a wealth of untapped talent. It’s about providing equal opportunit­ies for women across all levels. In terms of roles, breaking traditiona­l moulds is crucial. Encouragin­g women to explore and excel in fields traditiona­lly dominated by men not only dismantles stereotype­s but also brings diverse perspectiv­es to the table, fostering innovation.

Designatio­ns should be assigned based on merit and competence rather than gender. Recognisin­g and valuing the skills and expertise of women in leadership roles contribute to a more balanced and effective decision-making process. Responsibi­lities should be distribute­d without bias, allowing women to take on challengin­g and influentia­l tasks. This not only empowers women individual­ly but also benefits the organisati­on by leveraging a broader range of skills and experience­s.

Globally, there are still challenges in viewing women in leadership jobs in the same way that men do, and women are often responsibl­e for managing work and domestic life. Society is less kind to women when they fail at doing this despite the discouragi­ng structure of the workplace that gives women the liberty to actually excel in both. As the industry evolves, we hope to see improved work cultures that are more inclusive and encourages women to explore roles beyond the norm. Director,

 ?? ?? Ogunleye
Ogunleye
 ?? ?? Otu
Otu
 ?? ?? Akingba
Akingba

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