Bank So­har an­nounces win­ners of ‘So­har al Atta’ con­test

Muscat Daily - - PRESS RELEASES -

Bank So­har has an­nounced the win­ners of its Ra­madan Twit­ter com­pe­ti­tion ‘So­har al Atta’, con­clud­ing yet an­other suc­cess­ful on­line con­test and fur­ther en­hanc­ing its so­cial me­dia pres­ence.

The com­pe­ti­tion in­vited fol­low­ers to an­swer ten mul­ti­ple choice ques­tions re­lated to Bank So­har’s CSR ini­tia­tives us­ing the hash­tag #So­har_al_Atta. A to­tal of five lucky win­ners re­ceived an ar­ray of ex­cit­ing Sam­sung smart Gad­gets at the bank’s head of­fice, pre­sented by Mazin Mah­mood al Raisi, se­nior AGM, Mar­ket­ing and Cus­tomer Ex­pe­ri­ence, Bank So­har who handed over the prizes to the win­ners.

Com­ment­ing on the suc­cess of the con­test and its sig­nif­i­cance in ad­ding an­other di­men­sion of growth to the bank’s on­line pres­ence, Raisi said, “On be­half of Bank So­har, I would like to, first, con­grat­u­late the win­ners of the Ra­madan Twit­ter con­test. As with all our pre­vi­ous so­cial me­dia events, it suc­ceeds in boost­ing our strat­egy to es­tab­lish a strong rap­port with our cus­tomers through fre­quent in­ter­ac­tion.

“With in­creased cus­tomer in­ter­est in our so­cial me­dia ac­tiv­i­ties, we can also ex­pect con­struc­tive feed­back on how to achieve fur­ther ex­cel­lence for our prod­ucts and ser­vices.”

Bank So­har’s so­cial me­dia pres­ence has wit­nessed ex­po­nen­tial growth over the last few years, help­ing it build a closer and more per­sonal re­la­tion­ship with its cus­tomers and fans. The bank's so­cial me­dia chan­nels cur­rently stand at al­most 50,000 fans on Face­book, and over 11,000 and 7,250 fol­low­ers on In­sta­gram and Twit­ter, re­spec­tively.

With such a rapidly grow­ing on­line pres­ence, dig­i­tal and so­cial me­dia plat­forms are an es- sen­tial as­pect of Bank So­har’s devel­op­ment strat­egy, where well-planned ac­tiv­i­ties seek to ob­tain im­por­tant feed­back and bet­ter un­der­stand­ing of cus­tomers’ needs.

In ad­di­tion, such on­line con- tests also help bring aware­ness to the bank’s core philoso­phies such as its strong CSR fo­cus, which was the cen­tral theme of the Ra­madan Twit­ter com­pe­ti­tion.

Bank So­har has reached sig- nif­i­cant mile­stones over the last ten years and its grow­ing on­line pres­ence is def­i­nitely an im­por­tant one.

The bank has cre­ated a niche for it­self in the dig­i­tal world since it en­tered the so­cial me­dia scene in 2013 with a Twit­ter ac­count and Face­book page, fol­lowed by an In­sta­gram page, all of which have helped the bank es­tab­lish a di­rect con­nec­tion with fol­low­ers on so­cial me­dia and its pa­trons as well.

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