Bank Sohar announces winners of ‘Sohar al Atta’ contest
Bank Sohar has announced the winners of its Ramadan Twitter competition ‘Sohar al Atta’, concluding yet another successful online contest and further enhancing its social media presence.
The competition invited followers to answer ten multiple choice questions related to Bank Sohar’s CSR initiatives using the hashtag #Sohar_al_Atta. A total of five lucky winners received an array of exciting Samsung smart Gadgets at the bank’s head office, presented by Mazin Mahmood al Raisi, senior AGM, Marketing and Customer Experience, Bank Sohar who handed over the prizes to the winners.
Commenting on the success of the contest and its significance in adding another dimension of growth to the bank’s online presence, Raisi said, “On behalf of Bank Sohar, I would like to, first, congratulate the winners of the Ramadan Twitter contest. As with all our previous social media events, it succeeds in boosting our strategy to establish a strong rapport with our customers through frequent interaction.
“With increased customer interest in our social media activities, we can also expect constructive feedback on how to achieve further excellence for our products and services.”
Bank Sohar’s social media presence has witnessed exponential growth over the last few years, helping it build a closer and more personal relationship with its customers and fans. The bank's social media channels currently stand at almost 50,000 fans on Facebook, and over 11,000 and 7,250 followers on Instagram and Twitter, respectively.
With such a rapidly growing online presence, digital and social media platforms are an es- sential aspect of Bank Sohar’s development strategy, where well-planned activities seek to obtain important feedback and better understanding of customers’ needs.
In addition, such online con- tests also help bring awareness to the bank’s core philosophies such as its strong CSR focus, which was the central theme of the Ramadan Twitter competition.
Bank Sohar has reached sig- nificant milestones over the last ten years and its growing online presence is definitely an important one.
The bank has created a niche for itself in the digital world since it entered the social media scene in 2013 with a Twitter account and Facebook page, followed by an Instagram page, all of which have helped the bank establish a direct connection with followers on social media and its patrons as well.