A’Saffa Foods restau­rant pop­u­lar at Salalah Tourism Fes­ti­val

Muscat Daily - - PRESS RELEASES -

A’Saffa Foods, the sul­tanate's largest fully in­te­grated poul­try project, snacks and al­lied food pro­ducer, has an­nounced that it is serv­ing sig­na­ture value-added snacks to cus­tomers and vis­i­tors at Salalah Tourism Fes­ti­val ground again this year.

The brand’s out­let at the fes­ti­val has gained im­mense pop­u­lar­ity year on year for its de­li­cious and ap­petis­ing menu op­tions that com­prise A’Saffa zin­gle fil­let sand­wich, ‘Khayrat’ beef seekh ke­bab sand­wich and ‘Khayrat’ chapli beef ke­bab sand­wiches, to name a few.

A highly sought-af­ter eat­ing op­tion at the fes­ti­val, the restau­rant of­fers cus­tomers tasty, healthy and 100 per cent pure and halal A’Saffa snacks at great prices, re­sult­ing in scores of cus­tomers and tourists lin­ing up to buy A’Saffa’s great value sand­wiches over the years.

In ad­di­tion to the restau­rant, A’Saffa chicken is al­ways favoured dur­ing the fes­ti­val at its tra­di­tional chicken bar­beque stand in Iteen, Salalah that cooks chicken on hot stones known as ‘Madbi’.

Sid­hartha Lenka, head of Sales and Mar­ket­ing, A’Saffa Foods, said, “We are pleased to be set­ting up our kha­reef restau­rant fa­cil­ity in Salalah yet again this year, as it en­ables us to in­ter­act with as well as re­ward our loyal cus­tomers and vis­i­tors from dif­fer­ent places with great tast­ing, great value snacks on a per­sonal level.

“More­over, Salalah Tourism Fes­ti­val also serves as the per­fect ground to gain valu­able con­sumer in­sights and feed- back.”

He added, “Our cus­tomers as well as vis­i­tors can buy and eat with con­fi­dence at the fes­ti­val, know­ing that our chicken and beef prod­ucts are real halal and of­fer a great tast­ing meal for them and their fam­i­lies.

As an Omani com­pany with its main op­er­a­tions in Dho­far gover­norate, we are al­ways keen on sup­port­ing the fes­ti­val, which is the re­gion’s most im­por­tant and highly an­tic­i­pated event each year.”

A’Saffa Foods is also lever­ag­ing their pres­ence at the fes­ti­val to pro­mote other prod­ucts un­der the brand’s ‘Khayrat’, ‘Tay­bat’ and ‘Ekhtiari’ brands.

‘Khayrat’ was es­tab­lished by the com­pany to pro­duce both beef and frozen veg­etable prod­ucts.

‘Tay­bat’ is known for their tasty chicken and beef prod­ucts like breaded chicken burg­ers, chicken burg­ers, chicken fil­let, chicken fin­gers, chicken nuggets, chicken pop­corn, chicken franks, chicken mince, beef burg­ers and beef mince, all made us­ing only the best qual­ity in­gre­di­ents.

‘Ekhtiari’, on the other hand, is known for pro­vid­ing fam­i­lies with lean ver­sions of kid-friendly favourites such as chicken burger, breaded chicken burger, chicken franks, chicken nuggets, chicken fil­let and chicken fin­ger. A nearly or­ganic and low-calo­rie frozen prod­uct se­lec­tion, ‘Ekhtiari’ means ‘my choice’ and pro­vides con­sumers ‘whole­some taste and hap­pi­ness-Mia Bil Mia’.

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