A’Saffa Foods restaurant popular at Salalah Tourism Festival
A’Saffa Foods, the sultanate's largest fully integrated poultry project, snacks and allied food producer, has announced that it is serving signature value-added snacks to customers and visitors at Salalah Tourism Festival ground again this year.
The brand’s outlet at the festival has gained immense popularity year on year for its delicious and appetising menu options that comprise A’Saffa zingle fillet sandwich, ‘Khayrat’ beef seekh kebab sandwich and ‘Khayrat’ chapli beef kebab sandwiches, to name a few.
A highly sought-after eating option at the festival, the restaurant offers customers tasty, healthy and 100 per cent pure and halal A’Saffa snacks at great prices, resulting in scores of customers and tourists lining up to buy A’Saffa’s great value sandwiches over the years.
In addition to the restaurant, A’Saffa chicken is always favoured during the festival at its traditional chicken barbeque stand in Iteen, Salalah that cooks chicken on hot stones known as ‘Madbi’.
Sidhartha Lenka, head of Sales and Marketing, A’Saffa Foods, said, “We are pleased to be setting up our khareef restaurant facility in Salalah yet again this year, as it enables us to interact with as well as reward our loyal customers and visitors from different places with great tasting, great value snacks on a personal level.
“Moreover, Salalah Tourism Festival also serves as the perfect ground to gain valuable consumer insights and feed- back.”
He added, “Our customers as well as visitors can buy and eat with confidence at the festival, knowing that our chicken and beef products are real halal and offer a great tasting meal for them and their families.
As an Omani company with its main operations in Dhofar governorate, we are always keen on supporting the festival, which is the region’s most important and highly anticipated event each year.”
A’Saffa Foods is also leveraging their presence at the festival to promote other products under the brand’s ‘Khayrat’, ‘Taybat’ and ‘Ekhtiari’ brands.
‘Khayrat’ was established by the company to produce both beef and frozen vegetable products.
‘Taybat’ is known for their tasty chicken and beef products like breaded chicken burgers, chicken burgers, chicken fillet, chicken fingers, chicken nuggets, chicken popcorn, chicken franks, chicken mince, beef burgers and beef mince, all made using only the best quality ingredients.
‘Ekhtiari’, on the other hand, is known for providing families with lean versions of kid-friendly favourites such as chicken burger, breaded chicken burger, chicken franks, chicken nuggets, chicken fillet and chicken finger. A nearly organic and low-calorie frozen product selection, ‘Ekhtiari’ means ‘my choice’ and provides consumers ‘wholesome taste and happiness-Mia Bil Mia’.